The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making content decisions that can determine the success of your platform or network. However, relying on intuition and guesswork can be a risky strategy because the entertainment industry is highly competitive. Fortunately, demand data has become an essential tool for making informed decisions concerning content acquisition, distribution, and programming. Through analyzing demand data, entertainment executives can better understand how their content is performing in the market, and adjust accordingly.
Let us consider how demand data can help with content valuation through the analysis of "Daisy Jones & The Six" in the United Kingdom. Content valuation is the process of quantifying content's worth based on its demand and supply. Demand data can be used in determining how much to spend on content and reveals the dollar value contribution of any title to any platform in any region. Based on the demand data we have gathered for "Daisy Jones & The Six", we can say that it has a demand of 3.4 times greater than the average show in the United Kingdom over the last 30 days. Compared to its demand of 3.2 times the average over the last 90 days, demand for this show has increased recently. Its audience demand in the United Kingdom was 46% of the demand in its country of origin, the United States. This data reveals the show has lower demand in the UK and can potentially influence acquisition or pricing decisions.
The next question that comes to mind is, how can demand data inform programming decisions? On one hand, demand data can help ensure that executives are making informed decisions when acquiring or investing in content. This data can shed light on what content to produce or acquire to make the best use of the available funds. We can also gain insight into why "Daisy Jones & The Six" has seen a spike in recent demand in the UK, which can be useful in planning programming strategies. Additionally, "Daisy Jones & The Six" ranks at the 97.4th percentile in the romance genre in the United Kingdom for March. This data indicates that viewers in the UK are fans of romance genre TV shows, and executives can use this knowledge to adjust programming strategies accordingly.
On the other hand, demand data can inform long-term programming initiatives, such as how to create content that will have the longest lifespan. In examining the Parrot Pulse measurements for "Daisy Jones & The Six," we can observe its longevity is poor. Therefore, executives may want to factor in how long a title's demand will last before making a strategic decision. Another factor to consider is the show's peak demand compared to the average of the last 30 days, which provides insights into whether a show has decreased or increased in popularity.
Finally, demand data can inform distribution decisions as we can use the data to determine which platforms should be targeted for distribution of the content. By examining the top 10 global markets where "Daisy Jones & The Six" is most in-demand over the last 30 days, executives can start to determine which regions and platforms their content will be most successful in.
In conclusion, demand data provides the necessary insights and analytics for informed decision-making in the entertainment industry. These insights encompass content valuation, acquisition, distribution, and programming decisions. By taking the time to analyze demand data, executives can make better-informed decisions, mitigate risks associated with content investments and acquisitions, and yield higher returns on investments.
Daisy Jones & The Six's travelability to the United Kingdom in the last 30 days is 40%, which means that the audience demand for Daisy Jones & The Six is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Daisy Jones & The Six travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Daisy Jones & The Six is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Daisy Jones & The Six, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Musical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 17, 2024, 2:05 p.m. PST using global television demand analytics from Parrot Analytics for Daisy Jones & The Six in the United Kingdom. We provide our partners with meaningful TV expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.