The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working for an OTT or SVOD platform, "Dalgliesh" presents an opportunity to expand your library of crime dramas that has been gaining traction amongst audiences in the United Kingdom. With 4.1 times the audience demand of the average show in the country over the last 30 days, and demand increasing, it has a high baseline value. Additionally, only 8.6% of all TV shows have this level of demand, indicating that it is a standout title compared to other shows.
As a TV series financing company, "Dalgliesh" can provide a good investment opportunity for your portfolio. By assessing demand data, you can quantify the platform-specific marginal revenue contribution and how "Dalgliesh" drives engagement across the rest of your catalog. The show's rank increased by 230 spots during March 2024 in the United Kingdom, indicating a positive growth trajectory. Furthermore, the show's 95.6th percentile ranking in the drama genre during March means that it has higher demand than 95.6% of all drama titles in the country, making it a valuable asset to your library.
For an entertainment talent agency or TV production company, you could consider using demand data to optimize the production of upcoming shows for success based on in-depth analysis of viewers' preferences. By discovering which elements of existing content fans like the most, real-time data can offer insights into making crucial decisions based on audience demand, as well as develop and promote shows or movies that are likely to go viral. In the case of "Dalgliesh," it has become increasingly popular in the last 30 days, with audience demand increasing by 25.8% during March 2024 in the United Kingdom.
As a studio or content distributor, the Parrot Analytics content valuation system powered by global content demand and supply can be used to inform decisions on how much a show title is worth to your platform. Specifically, using demand data, you can calculate the ROI that Dalgliesh will bring for any given platform, using demand data to assess its ability to drive subscriptions and mitigate churn. Also, demand data can help to optimize your release and pricing strategies to ensure that your content reaches the right audience at the right time.
Finally, entertainment executives working for a linear network or pay TV network can make use of demand data to inform programming decisions. By finding out how popular "Dalgliesh" is relative to the market average, these executives can make informed decisions about the type of content they should acquire or produce. Furthermore, they can use demand data to determine what genres are resonating most with their current audience, which genres they should focus on to attract new subscribers to their service, and gauge whether "Dalgliesh" is appealing to a wide group of people.
In conclusion, demand data can help entertainment executives across multiple industries make more informed content, acquisition, distribution, and programming decisions. Using the example of "Dalgliesh," entertainment executives can use demand data to evaluate the potential of new and existing content and make crucial decisions based on audience demand.
This is Dalgliesh's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dalgliesh travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Acorn TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Dalgliesh.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Dalgliesh from partners like Acorn TV.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Dalgliesh? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Acorn TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Acorn TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Dalgliesh. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Acorn TV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dalgliesh), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Acorn TV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Dalgliesh, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Acorn TV‘s Dalgliesh is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Acorn TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dalgliesh, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Dalgliesh in the United Kingdom. We provide our partners with far-reaching television industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.