The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed content-related decisions. This is why Parrot Analytics' content valuation system, powered by global content demand, is such a valuable tool. Let's take a look at how demand data can provide insights into "Dancing With The Stars" in the United Kingdom in February 2024 and how that information can help you in your decision-making process.
Firstly, we can determine the popularity of the show based on its demand data that is 6.2 times higher than the average show in the United Kingdom. This indicates that the show's overall value in terms of content is good. The show also ranks at the 98th percentile in the reality genre. Furthermore, by examining the top 10 global markets where the show is most in-demand over the last 30 days, it is evident that demand for the show is excellent in each of these markets.
By comparing the performance of "Dancing With The Stars" on a rolling year basis vs the last 30 days, we can further gain insights into the content. It is equally crucial to analyze demand trends over the long-term as it establishes how a show's value holding up over time. The show's demand has recently decreased, but the team should consider several opportunities that could leverage this. For instance, the show is still highly franchisable. Hence the company can explore how they can monetize the show further through creating spin-off shows or franchises.
Additionally, by exploring the top ten shows preferred by the fans of "Dancing with the Stars", we can gain insights into what other content may be of interest to the Dancing with the Stars audience. This information is valuable for marketing and programming executives, as they have to ensure they select content that can keep these viewers engaged with their platform.
The demand data can further help executives make informed decisions by providing insights into the show's popularity across different markets. For instance, the demand for "Dancing With The Stars" in the United Kingdom is good, but as compared to its country of origin, the United States, the demand is lower- at 48%. An executive could then decide to invest in creating marketing campaigns to increase the show's popularity in the United Kingdom or focus on expanding its market in other countries.
Finally, an executive can gather insights related to audience engagement with the content and make data-backed strategic decisions. For instance, although the show's demand has decreased, by examining the show's momentum, it has remained outstanding over time.
In conclusion, utilizing demand data is crucial when making informed content decisions. By examining the aforementioned data of "Dancing With The Stars" in the United Kingdom for February 2024, executives can gain actionable insight into the show's popularity, understand its franchisability, explore additional marketing options, and much more. Most importantly, executives can use demand data to evaluate a show's economic valuation, which is vital when making content valuation decisions.
Dancing With The Stars's travelability to the United Kingdom in the last 30 days is 36%, which means that the audience demand for Dancing With The Stars is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Dancing With The Stars travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Dancing With The Stars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dancing With The Stars, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 12:50 a.m. PST using television demand data from Parrot Analytics for Dancing With The Stars in the United Kingdom. We provide our partners with far-reaching content capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.