The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it’s important to understand how audience demand data can be leveraged to make more informed content decisions. For example, let’s take the recently aired series "Dark Side Of Comedy" and analyze the insights provided by Parrot Analytics’ demand data for the United Kingdom in the month of January 2024.
A key insight from the data is that audience demand for this show has been increasing recently and is higher than 96.1% of all documentary titles in the United Kingdom. This indicates that "Dark Side Of Comedy" has good demand and potential value in the United Kingdom market. By examining the trends of this show, we find that the rank for the show dropped by 169 spots during January. This could indicate a need to analyze the reason for the drop and strategize how to mitigate this trend going forward.
As part of your content valuation process, understanding audience demand can help you determine how to allocate resources and make strategic decisions about what content to acquire, which titles to produce, and which titles to prioritize, based on their potential global demand and monetary value. Knowing the popularity of this show and the top markets where it performs well, you can analyze how much this show is worth to your company, and how much to bid for the rights to this title, as it considers expansion into different parts of the world.
Demand data can also help you make smarter programming decisions by informing on one of your show's strengths - its recent momentum. "Dark Side Of Comedy" has shown good momentum, which measures the pace of growth in audience demand for a title, indicating potential for success in future. This insight can guide the programming strategy for future releases by aligning the marketing and release strategy with the potential of the show to attract and maintain audience demand in the long term.
In addition to understanding demand for a particular show, it is essential to also analyze fan affinity. Demand for "Dark Side Of Comedy" was found to be similar to titles such as "Jersey Shore: Family Vacation", "The Kardashians", and "The Eric Andre Show". This affinity analysis can be used to identify the potential target audience which, in turn, can help to provide deep insights to guide partnerships and endorsement and other such related engagements to ensure the targeted audience attractiveness.
Furthermore, understanding global demand for a title and identifying the markets where it resonates the most can positively influence decisions on supply and demand. Parrot Analytics’ demand data suggests that "Dark Side Of Comedy" has good demand potential in Canada and is outperforming the demand of the average TV show in all the top 10 global markets where it is the most in-demand over the last 30 days. This information is useful for content acquisition and distribution strategies for this title and others like it.
Finally, the demand data insights can help you understand the impact of certain events and factors, like global trends, on audience behavior and content consumption. For "Dark Side Of Comedy", the data showed that there was a spike in demand in late January 2024 globally. Knowing this about your show can help to make important decisions about the best timing and placement for your content going forward.
Parrot Analytics’ global content demand data empowers content executives to make data-informed decisions about the worth and potential of the titles they acquire and invest in. By using a demand data-driven approach, content executives can be more strategic in their decision-making, increase growth opportunities, global reach and go-to-market approach, and create content that resonates better with target audiences.
Dark Side Of Comedy's travelability to the United Kingdom in the last 30 days is 28%, which means that the audience demand for Dark Side Of Comedy is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Dark Side Of Comedy travels internationally.
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Acquire the best shows from partners such as Vice TV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dark Side Of Comedy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Vice TV‘s Dark Side Of Comedy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Vice TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark Side Of Comedy, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Dark Side Of Comedy in the United Kingdom. We provide our partners with essential TV industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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