The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Using Parrot Analytics' demand data for "Das Boot" in the UK during February 2024, entertainment executives can make more informed content acquisition, distribution and programming decisions:
1. Content Valuation: The content valuation uses demand data to answer questions such as "how much is my show worth?". The Parrot Analytics content valuation system is based on demand data and shows the dollar value contribution of any title for any platform in any region. This can be applied to an individual series or an entire library which means that executives can start unbundling the value of content on any streaming service.
2. Optimal release strategy and pricing: The demand for "Das Boot" spiked in late February, and it moved up in rank by 222 positions. Executives can use this data to help determine the best release strategy and pricing for the series. They can also compare demand data to other similar titles to decide on the best approach for their content.
3. Understanding content performance: Demand data can be used to understand how a TV series is performing as an acquisition-driving or churn-reducing title. Executives can use Parrot Analytics' demand data to calculate the ROI (return on investment) of a specific title for any given platform. They can also assess its ability to drive subscriptions and mitigate churn.
4. Content discovery and recommendations: The demand data for "Das Boot" shows that the show is most popular in Spain but outperforms the average TV show in the United States, the United Kingdom, Sweden, France, Brazil and Italy. This information can be used to ensure that the content is being seen by the right audience on the platform.
5. Identifying new opportunities: Executives can use demand data to identify new opportunity markets for content distribution. They can also leverage this data to find new shows that would be the best fit for the platform. In the case of "Das Boot", executives will see that the show's performance globally is good, which suggests that they may want to consider acquiring more similar content.
In conclusion, Parrot Analytics' demand data for "Das Boot" in the UK in February 2024 can help entertainment executives make more informed decisions about content valuation, release strategy, performance evaluation, content discovery, and identifying new opportunities. By leveraging demand data, executives can understand their content's value, target the right audiences, and make more informed decisions around content acquisition and distribution.
Das Boot's travelability to the United Kingdom in the last 30 days is 55%, which means that the audience demand for Das Boot is 55% of the demand in its country of origin, Germany. Click through to another market to discover how well Das Boot travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sky One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Das Boot.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Das Boot from partners like Sky One.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Das Boot? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sky One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Sky One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Das Boot. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sky One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Das Boot), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky One by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Das Boot, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky One‘s Das Boot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Das Boot, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Das Boot in the United Kingdom. We provide our partners with smart television series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.