The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you can leverage demand data to make more informed content, acquisition, distribution, or programming decisions. In this case, we will use "Death In Paradise" in the UK in February 2024 as an example.
Content Valuation
The valuation of content involves using demand data to determine how much a series is worth, how much value a content library has to a platform over time, and the baseline value of a title. In the case of "Death In Paradise," the show is outstanding with 16.6 times the audience demand of the average UK TV show over the last 30 days. This show has higher demand than 99.7% of all mystery titles in the UK, and compared to its 90-day average demand of 13.7 times the average, demand for this show has been increasing recently. We can use demand data to calculate the ROI the show will bring to any given platform and assess its ability to drive subscriptions and mitigate churn.
Programming Decisions
Demand data can inform programming decisions by identifying where in the world a show is in-demand, what genres are popular, and what shows are resonating most with your audience. In the case of "Death In Paradise," the show is most in-demand in the UK, followed by Spain, Australia, the US, France, the Netherlands, Canada, Germany, and Bulgaria. Using this information, an executive can make decisions about programming and distribution strategy, target specific regions, and identify where to optimize release strategy and pricing.
Acquisition Decisions
For content acquisition decisions, demand data can help identify the type of content exhibiting opportunity for acquisition, what titles are worth, and what type of content appeals most to the target audience. In this case, executives can use "Death In Paradise" data to inform their acquisition decisions. For example, the data shows that audience demand for the show has increased by 21.9% in the UK in February. Furthermore, the show is highly ranked in its genre and has a high reach, meaning it can attract new subscribers to any platform.
Distribution Decisions
While content valuation can inform distribution decisions, demand data can also help executives determine platform fit, assess the performance of a title on different platforms, identify undervalued titles, and benchmark competition. "Death In Paradise" has outstanding audience demand across all platforms, indicating a good fit for any platform that acquires it for distribution or airing.
Franchisability
Demand data can also help TV executives assess whether a show has spin-off potential, as in the case with "Death In Paradise." According to the Parrot Pulse, the show's franchisability (spin-off potential) is good. With such data, executives can make informed decisions on how to monetize the IP by creating more content or launching spin-offs.
In conclusion, demand data is a powerful tool that can help entertainment industry executives make informed decisions when it comes to content valuation, programming, acquisition, distribution, and spin-offs. The demand data for "Death In Paradise" in the UK in February 2024 shows how this show can be used as an example to illustrate how demand data can be used to drive success in the entertainment industry.
This is Death In Paradise's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Death In Paradise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Death In Paradise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Death In Paradise, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 4:32 p.m. PST using global television demand datasets from Parrot Analytics for Death In Paradise in the United Kingdom. We provide our partners with deep subscription-video-on-demand workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.