The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you in the business of producing, distributing or acquiring content for entertainment consumption? Do you want to know more about how you can make informed decisions about content strategy, including content valuation, acquisition, distribution and programming decisions? Look no further than Parrot Analytics and our demand data-driven insights.
For example, let's take a closer look at "Destination Truth," its recent performance in the United Kingdom, and the implications this has for content decision-makers.
Demand data can provide insight into how much a show is worth to a particular platform, how a title drives customer engagement, and how it can contribute to subscription growth. For "Destination Truth" in the United Kingdom in November 2023, the show had 2.3 times the audience demand of the average TV show, with only 8.6% of all TV shows having this level of demand. Demand in November had increased from 1.5 times the average over the last 90 days. Within the documentary genre, the show ranked at the 96.3rd percentile, meaning it had higher demand than 96.3% of all documentary titles in the United Kingdom. This suggests that "Destination Truth" is a valuable asset for any platform targeting documentary enthusiasts.
Interestingly, the show's audience demand had decreased by 10.9% in the United Kingdom during November. Where does the demand come from and how can decision-makers use this information to their advantage?
By examining fan affinity data, we can see that other shows viewers of "Destination Truth" also like include "Expedition Unknown" and "Casualty." Knowing this, decision-makers can target similar content, allowing them to increase demand and retention of existing subscribers and acquire new ones.
Another way to utilize demand data is to assess the show's potential travelability. The fact that this value is categorized as poor indicates that "Destination Truth" may not be as popular internationally compared to its domestic market in the United States. Knowing this, decision-makers can tweak their marketing and advertising strategies in these non-U.S. regions. Additionally, decision-makers should be aware that the show's franchise or spin-off potential is also ranked as poor. This means that creating a spin-off or franchise may not be the best option for maximizing revenue.
A final advantage of demand data is determining how well the show is performing in comparison to other shows at any given point in time. In the last 30 days, "Destination Truth" peaked at a demand of 3.5 times the title average, compared with a 1-year rolling average of 0.8 times the title average. This suggests an increase in popularity, and decision-makers can use this to their advantage when mapping out their content strategy.
In conclusion, demand data provides decision-makers with valuable insights into content valuation, acquisition, distribution and programming decisions. By examining the unique demand data of "Destination Truth" in the United Kingdom in November 2023, we can see that its higher-than-average demand in the documentary genre positions it as a valuable asset for any platform targeting documentary enthusiasts. Decision-makers can leverage this data to inform content decisions, tweak marketing and advertising strategies, and map out content strategy more effectively.
Destination Truth's travelability to the United Kingdom in the last 30 days is 54%, which means that the audience demand for Destination Truth is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Destination Truth travels internationally.
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Acquire the best shows from partners such as syfy to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Destination Truth), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Destination Truth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Destination Truth, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Destination Truth in the United Kingdom. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.