The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about content acquisition, production, and distribution for your platform. Parrot Analytics provides you with access to demand data, which can assist you in making these decisions for your business.
Content Valuation:
Our economic content valuation system, powered by global content demand and supply, can help you determine a show's worth in a specific market or globally. For instance, "Detroiters" has 5.8 times the audience demand of an average show in the UK, which is good for a show in its genre. However, its rank has decreased by 190 spots during March in the United Kingdom. You also may wonder how much it is worth to acquire or distribute this show if you consider the show's performance in the United States, where it's in high demand.
Competitive Benchmarking:
"Last Week Tonight With John Oliver," "Bob's Burgers," and "Rick And Morty" are some of the shows that fans of "Detroiters" also like. Knowing this information provides you with insight into your competitors' works that have similar audiences to "Detroiters."
Content Testing & Acquisition:
Suppose you are interested in acquiring other titles with similar audience demand as "Detroiters." In that case, our demand data shows that this show has good demand in Canada, Australia, Russia, and Romania. By examining the top ten global markets where "Detroiters" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of an average TV show in each of these markets. Therefore, acquiring titles that have demand data that overlaps with "Detroiters" can be a good strategy.
Programming Decisions:
Demand data reveals that "Detroiters" is in the 97.0th percentile in the comedy genre, indicating that it has higher demand than most comedy titles in the UK. This can help you in programming decisions as you can schedule the show when it has high overall views.
Subscriber Acquisition & Retention:
Our demand data enables you to understand which titles to buy if you want to keep your current audience happy or attract new subscribers to your platform. Because "Detroiters" has a popular audience in the United States, Canada, Australia, Russia, and Romania, you can consider offering this show in these markets to keep subscribers engaged.
Franchisability & Spin-Off Potential:
"Detroiters" has poor franchisability, so it may not be best to invest in spin-offs or franchises from this content. However, investing in titles that have a better spin-off potential can give you a stronger foundation to create new releases.
Travelability:
Travelability indicates that the international appeal of "Detroiters" has not been great; it has only 47% of the demand as compared to its country of origin, the US. Understanding travelability can help you plan how to market this show in different international markets.
In conclusion, Parrot Analytics offers demand data that can assist you in making more informed decisions about content valuation, competitive analysis, content testing and acquisition, programming decisions, subscriber acquisition and retention, and franchise/spin-off potential. By using our data, you can make informed decisions that positively impact your bottom line.
Detroiters's travelability to the United Kingdom in the last 30 days is 44%, which means that the audience demand for Detroiters is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Detroiters travels internationally.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Detroiters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Comedy Central by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Detroiters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Detroiters, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Detroiters in the United Kingdom. We provide our partners with smart TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.