The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making content decisions to meet the demands of your audience and keep up with your competitors. To make the right choices, you must rely on data and insights that can inform your decision-making process. Parrot Analytics is here to help.
One example of how to use Parrot Analytics’ demand data is the analysis of “Dexter: New Blood” in the United Kingdom for the month of March 2024. This show’s demand for the last 30 days in the United Kingdom is 8.9 times the audience demand of the average show, indicating that it has outstanding demand. You can also compare it to its demand for the last 90 days, 8.4 times the average, which shows that demand has been growing recently. This information can aid in content valuation, as it’s important to know how much a show is worth and the value of a content library to a platform over time.
Moreover, you can see that its peak rank in the United Kingdom was #411, with a drop of 120 spots in March. This loss of rank, however, does not take away from the show’s impressive standing in the drama genre. It ranks at the 98.2 percentile in the drama genre. This means that “Dexter: New Blood” has higher demand than 98.2% of all drama titles in the United Kingdom.
By reviewing the audience’s favorite shows, you can determine the type of content that resonates with them. In the case of “Dexter: New Blood,” fans also enjoyed other shows such as “The Walking Dead” and “Better Call Saul,” providing valuable insights that can guide future content decisions.
Using Parrot Pulse, you can measure the show across six dimensions, with “Dexter: New Blood” showing outstanding worldwide audience demand across all platforms. You can also examine its travelability; as it’s good, you can consider the show for international expansion. The demand for “Dexter: New Blood” in the United Kingdom was 84% of the demand in its country of origin, the United States, which shows its potential for global success.
While examining the rolling basis for the past year and the last 30 days, you can identify a growth in popularity for the show. During the last 30 days, the show peaked at 9.8 times the average, compared to 9.5 times for the entire year. This indicates a 3.0% increase in popularity.
By reviewing the top 10 global markets where “Dexter: New Blood” is most in-demand over the last 30 days, you can learn more about the show’s popularity and where it’s most successful. France is “Dexter: New Blood”’s top market, with an outstanding audience demand of 10.5x. The show performs outstandingly in other countries like the United States, Brazil, and Russia, and performs well in markets like Sweden and South Korea.
Overall, Parrot Analytics’ demand data can be used in many different ways to inform content decisions. By using data to build a comprehensive understanding of audience demand, you can determine which types of shows to create, acquire, and distribute on your platform.
Dexter: New Blood's travelability to the United Kingdom in the last 30 days is 75%, which means that the audience demand for Dexter: New Blood is 75% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter: New Blood travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dexter: New Blood), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Dexter: New Blood, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dexter: New Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter: New Blood, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Dexter: New Blood in the United Kingdom. We provide our partners with meaningful TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.