The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data like the data provided for "Disenchantment" can give useful insights that can help them make informed content decisions. Content valuation can be established by using global content demand in an economic valuation system to reveal the dollar value contribution of any title to any platform in any region. Below are some of the insights that can be gleaned from the demand data provided on "Disenchantment" in the United Kingdom for March 2024, and how that insight can help with content decision-making:
- Content valuation: By analyzing how much value "Disenchantment" adds to the streaming platform in terms of its audience engagement and marginal revenue contribution, the TV executive can make more informed decisions on how much they need to spend on content acquisition and production.
- Decision on content acquisition: The TV executive can determine what types of contents have opportunities for acquisition or production based on the likes and preferences of viewers, which can be inferred from audience demand data. Also, by analyzing the performance of other titles that the fans of "Disenchantment" enjoy watching, it is evident that the executive can acquire or create similar titles to maintain or grow the subscribers' base while keeping them engaged.
- Programming decision: By examining the trend in demand data for "Disenchantment," it appears the demand has decreased in the last month compared to the past 90 days. It could be that the TV executive needs to optimize a release strategy for future episodes to capitalize on spikes in demand received in late March of 2024. Also, they may consider acquiring catalog content that increases engagement and retains customers due to its sustained demand, which requires less marketing spend.
- Distribution decision: With good ratings coming from the United States, Russia, France, Italy,Netherlands, Ukraine, and other regions globally, the streaming platform can mitigate the risk of lower subscriber churn rates by determining the best distribution platform for its content. They can also use this information for competitive benchmarking to compare the performance of "Disenchantment" against other titles available globally.
- Content marketing decision: Using the metrics for momentum and reach, the TV executive can evaluate how effective their marketing campaign has been for Disenchantment in generating buzz about the show and how many people are expressing demand for the show. This allows them to make an informed decision on the marketing strategies to employ ahead of the premiere.
In conclusion, by leveraging audience demand data on content such as "Disenchantment," the entertainment executive can make more informed decisions on how to optimize acquisition, programming, and distribution strategies to retain and acquire subscribers, maximize future content investments, and monetize content globally with a higher degree of confidence in ROI calculations.
Disenchantment's travelability to the United Kingdom in the last 30 days is 50%, which means that the audience demand for Disenchantment is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Disenchantment travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Disenchantment, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for Disenchantment in the United Kingdom. We provide our partners with comprehensive TV analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.