The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you wondering how to make informed content, acquisition, or distribution decisions? Leverage demand data to reduce the risk of making content decisions that might miss the audience's desires.
Using Parrot Analytics' data for "Doctor Who" for the month of March 2024 in the United Kingdom, "Doctor Who" ranks at the 100.0th percentile in the drama genre, which means "Doctor Who" has higher demand than 100.0% of all drama titles in the United Kingdom. The show achieved the peak rank of #2, dropping in rank by one spot during March in the United Kingdom. According to Parrot Analytics' content valuation system, "Doctor Who" has a demand 39.4 times the average show in the United Kingdom over the past 30 days, revealing that this show has exceptional demand. Comparing the demand over the last 30 days, it decreased compared to the past 90 days; however, the demand is still outstanding.
The demand data for "Doctor Who" covers a worldwide audience. The travelability is outstanding, which quantifies a show's international demand compared to its home market. The longevity, momentum, franchisability, and reach are all exceptional, indicating that the show has maintained stable and increasing demand globally. The show's peak demand on a rolling year basis was 81.7 times the average show, and in the last 30 days, it still peaked at 47.3 times the average.
Demand data also provides insight into the show's popularity within different regions. By looking at the top 10 global markets where "Doctor Who" is most in-demand over the last 30 days, the UK is the show's number one market globally, with exceptional audience demand of 30.1x. We also find the United States, Brazil, Canada, Australia, Germany, Netherlands, Sweden and France, where the show is performing outstandingly well.
The demand for the character-driven, long-running sci-fi program "Doctor Who" is extraordinary, indicating that viewers enjoy this type of content because of its creative universes, engaging characters and long history. This demand data and analytics insight enables decision-makers to acquire, create or stream appealing TV programs, prioritize their offering for specific regions, and leverage the show's popularity to enhance the company's portfolio.
The smart acquisition decision will weigh demand as it raises the perceived value of the content. It enables companies to acquire titles that are more likely to be enjoyed by a larger audience, adapting the acquisition to their viewers' tastes and preferences. Demand data is relevant in boosting subscriber acquisition or retention since it provides insight into which television show(s) are most likely to entice audiences to subscribe and remain subscribed.
In conclusion, companies that tap into analytics and demand data will benefit from informed decisions regarding content acquisition, production, distribution, and programming that align with the audience's preferences. With the help of Parrot Analytics, they can use analytics to appraise the worth of content, determining the dollar value contribution of any title to any platform in any region and assess how a specific program improves engagement across the rest of the catalog, and gain the upper hand in the rivalry against the top-performing programs. The questions featured above remain crucial decision-making considerations for today's executives, and answers can be derived from the demand analytics data that Parrot Analytics supplies.
This is Doctor Who's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Doctor Who travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Doctor Who), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Doctor Who is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doctor Who, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Doctor Who in the United Kingdom. We provide our partners with comprehensive television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.