The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working for an OTT or SVOD platform, demand data such as the audience demand data on "Double Cross" can provide valuable insights that help you make more informed acquisition decisions. Parrot Analytics provides an economic valuation system that allows you to determine the dollar value contribution of any title. This system helps to answer critical questions regarding content valuation to aid in decision making. Here are some ways the demand data on "Double Cross" can be used:
Content Valuation: Thanks to demand data, you can determine how much of a return a specific content will bring to a platform. With a content valuation system based on demand data, you can answer questions, such as how much content is worth, what its baseline value is, its ability to drive subscriptions, how it will perform in reducing churn, and how to estimate cannibalization of audiences.
Travelability: The international appeal of a show can be measured using demand data to determine its performance in other regions beyond the home market. This data helps in deciding which content to acquire or produce for expansion into other global markets.
Longevity: With the data provided by Parrot Analytics on "Double Cross", longevity, which measures how well audience demand is maintained over time, is poor. This data is an indication to review audience interest and preferences and explore reasons for the decline in audience demand.
Momentum: Demand data on "Double Cross" indicates a good pace of growth. A platform can use this information to determine how to manage the content in response to audience changes in interests.
Reach: The number of people expressing demand for a show can be determined using demand data. In this instance, reach for the show is poor. Knowing this is of immense help to executives as it informs decisions on which show to buy or distribute, and how to price them appropriately.
From the show's metadata, insights such as viewing trends over time can be obtained. As seen from the data on "Double Cross," the show has increased popularity in the United Kingdom, and its demand has spiked mid-March 2024. The worldwide audience demand across all platforms for the show is okay, with poor travelability, good momentum, poor franchisability, and poor longevity. The top ten global markets for the show have been identified, allowing executives to make informed distribution decisions based on how the show is performing in different regions.
In conclusion, demand data is an integral part of the entertainment industry, helping industry players, including SVOD platforms, content distributors, and TV networks, make more informed acquisition, programming, distribution, and content decisions. Parrot Analytics provides demand insights across six dimensions that are globally applicable and allow executives to measure a show's performance and determine which titles to acquire, distribute and produce.
Double Cross's travelability to the United Kingdom in the last 30 days is 49%, which means that the audience demand for Double Cross is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Double Cross travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Allblk‘s Double Cross is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Allblk and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Double Cross, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Double Cross in the United Kingdom. We provide our partners with essential TV series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.