The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there's no doubt that you understand the value and importance of knowing how well your content is performing in the market. Fortunately, demand data provides profound insight into the performance of TV shows like "Doubt."
Firstly, the demand data demonstrates that "Doubt" is currently highly sought after by audiences in the UK, with 2.8 times the audience demand of the average show over the last 30 days. By tracking the demand trends over the last 90 days, you can observe that demand has been increasing recently. This demand data can be utilized to inform content valuation, as these metrics reveal the dollar value contribution of any title, to any platform, in any region, and allows you to determine how much to spend on content and how much a content library is worth to a streaming service.
Additionally, the data uncovers the show's rank in the UK and its percentile in the drama genre. With only 8.6% of all TV shows matching the demand levels of "Doubt," you can infer that audiences in the UK are seeking out high-quality programs like "Doubt." Identifying the percentile the show falls into in its respective genre allows you to compare its performance clearly against other titles in the genre. You can also heed the audience engagement insights given by the insight that mentions popularity spiking in mid-January 2024 in the UK to identify the best release pattern for the show that will maximize demand and engagement levels.
Moreover, the data elucidates the show's loveability, longevity, momentum, franchisability, and reach across different markets worldwide. The metrics for each measure give insight into the performance of the show concerning its global audience. These metrics can help you identify which title's performance is steady, increasing, or waning, allowing you to make informed decisions about the strategy for licensing, production, distribution, and other strategic decisions for content creation or acquisition. You can use the audience demand data to discover what type of content exhibits opportunities to acquire or produce, which platforms to target for distribution, and how to monetize or franchise existing intellectual property.
Finally, the data provides audience affinity and taste clusters insights that can drive production decisions. You can examine which shows fans of "Doubt" also enjoy, allowing you to capitalize on existing content trends and preferences. This information can be used to identify which content resonates most with your current audience and to assess which genres could potentially attract new subscribers to the SVOD service.
Overall, demand data empowers entertainment executives to make data-driven decisions that lead to content success. By examining the various metrics provided by audience demand data, you can determine how valuable your content is, what your audience's preferences are, and what content is most popular in various markets worldwide, among other valuable insights crucial to your content decisions.
Doubt's travelability to the United Kingdom in the last 30 days is 15%, which means that the audience demand for Doubt is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Doubt travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Doubt), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Doubt, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Doubt is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doubt, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Doubt in the United Kingdom. We provide our partners with meaningful television competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.