The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, understanding audience demand is essential for making informed decisions about content valuation, acquisition, distribution, and programming. Using the example of "Dr. Death" in February 2024 in the United Kingdom, we can illustrate how demand data can inform decision-making.
Firstly, "Dr. Death" is performing well in the United Kingdom, with 2.9 times the audience demand of the average show and higher demand than 93.9% of all drama titles. This makes it a valuable asset for any platform looking to drive subscriptions and retain customers. Audience demand constantly fluctuates, and it is important to understand how seasonal and/or episodic changes impact the value of a title.
Secondly, the show's rank in the United Kingdom has fallen by 697 spots in the last month. By identifying any trends, executives can learn how to better allocate resources and where to focus their attention.
Thirdly, by analyzing the genre affinity of "Dr. Death," entertainment executives can anticipate what genres might perform better than others on their platform.
Fourthly, executives can identify the other shows or genre's that fans of "Dr. Death" equally enjoy. This creates opportunities for the platform to advertise, cross-promote or suggest similar titles to those who expressed interest in "Dr. Death."
Fifthly, the Parrot Pulse measure of global performance shows the value of "Dr. Death" in all dimensions like Travelability, longevity, momentum, franchisability, and reach. This allows executives to prepare and create content to cater to audiences worldwide, as well as identify which shows have the potential to develop strong franchises and spinoffs.
Sixthly, entertainment executives can anticipate how a tactical release strategy in specific markets can yield better performance perception for their titles, pending on the trends happening within current market situations using Demand data.
Lastly, by identifying "Dr. Death's" most in-demand areas and markets, entertainment executives can also tailor international distribution deals to maximize revenue and usage across the world.
In conclusion, understanding audience demand is critical when it comes to content valuation, acquisition, distribution, and programming. By using demand data, entertainment executives can increase their title's visibility, audience retention, and build valuable franchises that benefit all stakeholders.
Dr. Death's travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for Dr. Death is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Dr. Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Dr. Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Death, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 6:42 p.m. PST using tv demand metrics from Parrot Analytics for Dr. Death in the United Kingdom. We provide our partners with smart OTT competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.