The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives who are looking to make more informed decisions regarding the content investment, distribution, and programming strategy can benefit significantly from demand data. The case study of "Dr. Pimple Popper" provides an excellent example of how demand data can inform decisions.
One of the ways demand data powers content decision-making is by informing content valuation. Through demand data, content executives can determine how much a particular series is worth. For example, Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. With 4.3 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for "Dr. Pimple Popper" is good, which gives executives a rough estimate of how much the show is worth.
Demand data also informs scalable concept testing, which allows content executives to optimize their upcoming productions, especially if a particular genre is resonating with the audience. For instance, content executives who know that dermatological procedures are becoming more popular can decide to invest more in medical dramas or reality shows surrounding plastic surgeons and other related topics.
Furthermore, demand data powers content acquisition decisions and helps in subscriber acquisition and retention. For instance, executives can check whether the show has higher demand than other reality TV shows and use insights to identify shows that have similar or higher demand. Since the show has reached peak demand and seems to be on a decline, executives can act fast to secure other similar or related content before demand drops drastically.
Demand data also answers competitive benchmarking questions, such as how popular their content is compared to other similar titles in the market. In this case study, it is essential to compare "Dr. Pimple Popper" to other reality TV shows in the UK market and globally. Executives can use this information to identify gaps and optimize their content to meet their audience's demands.
Lastly, executives can use demand data, such as travelability and reach, to inform distribution decisions. In this case, executives can identify regions where the show has higher demand, such as the United States, Canada, Germany, Denmark, among others, and prioritize distribution efforts in these regions.
In conclusion, demand data is a powerful tool that content executives can use to make more informed decisions regarding content valuation, programming, acquisition, and distribution. Content executives can use this tool to monitor their content's performance, identify trends, optimize their content investment, and ultimately increase their platform's subscribership.
Dr. Pimple Popper's travelability to the United Kingdom in the last 30 days is 17%, which means that the audience demand for Dr. Pimple Popper is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Dr. Pimple Popper travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dr. Pimple Popper), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Dr. Pimple Popper is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Pimple Popper, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Medical Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Dr. Pimple Popper in the United Kingdom. We provide our partners with extensive TV series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.