The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the crucial decisions you need to make is whether to acquire, produce, or distribute content. Demand data, such as the data we have for "Dr. Quinn, Medicine Woman," can provide you with informed content decisions. You can evaluate the performance and popularity of a TV show in any specific geographic region, segment and identify your target audiences, optimize marketing efforts for any single show, platform or brand, and identify new shows with significant potential.
One of the most critical aspects of content valuation is the ability to determine how much to spend on content or determine the value of a content library for a platform over time. Using demand data from Parrot Analytics' content valuation system, you can evaluate the dollar value contribution of any title, platform, or region. This can help you with your content acquisition decisions and make effective decisions about how much to spend on a title.
For instance, our data for "Dr. Quinn, Medicine Woman" can show you that during March 2024, audience demand for the show decreased in the United Kingdom by 8.2%, highlighting a drop in popularity. You can compare this month's demand with the data over the longer 1-year period to observe a 16.7% increase in peak demand in March 2024, making this show's popularity resurge. Additionally, our data reveals that the show ranks at the 93.4th percentile in the family genre, indicating high demand for this genre. You can use this information to evaluate the show's performance and competition positioning critical to effective content acquisitions and investments.
The Parrot Pulse for "Dr. Quinn, Medicine Woman" also provides an independent measure of its global performance across six dimensions. The travelability and longevity dimensions are good, indicating that the show's international demand and audience retention over time are adequate. Additionally, the show's performance is okay regarding momentum, franchisability, and reach, which shows that Dr. Quinn, Medicine Woman could perform well in the current television industry.
Furthermore, demand data offers insights into how a specific title can drive subscriptions and mitigate churn. With our data, you can assess the show's popularity, its audience retention capacity, and its influence on the audience's Pay-TV subscription. The show's performance in the top ten global markets further affirms its popularity in regions of high demand.
Whether you are a streaming platform, TV production company, or content distributor, demand data can help you make more informed decisions. It can help you to appraise the commercial viability of a title and determine the ROI a specific title will bring for a platform. Moreover, our data emphasizes how a title aligns with audience preferences enabling you to acquire and distribute the most popular shows or tailor your programming to meet the demand of your target audience.
In conclusion, demand data can enable you as an entertainment executive to make more informed decisions about acquisition, production, and distribution of content. With the help of Parrot Analytics' content valuation system, you can determine the value of a particular piece of content, assess its audience demand, and make data-driven decisions about content investments. Rather than relying on intuition or a limited set of data points, our demand data provide a holistic and comprehensive view of audience preferences and help you make critical decisions with confidence.
Dr. Quinn, Medicine Woman's travelability to the United Kingdom in the last 30 days is 35%, which means that the audience demand for Dr. Quinn, Medicine Woman is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Dr. Quinn, Medicine Woman travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dr. Quinn, Medicine Woman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Dr. Quinn, Medicine Woman, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Dr. Quinn, Medicine Woman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Quinn, Medicine Woman, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Dr. Quinn, Medicine Woman in the United Kingdom. We provide our partners with valuable TV series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.