The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, demand data take center stage in your decision-making process as it offers a critical insight into audience preferences and the market outlook. Using Parrot Analytics content valuation system, we can help you make more informed expansion, acquisition, distribution, and programming decisions. Let us use "Drake & Josh" and its March 2024 statistics in the United Kingdom as an example of how demand data can impact your decisions.
Firstly, content valuation uses demand data to determine how much a series is worth, including its baseline value and exclusivity. It also presents the value of content libraries to streaming platforms over time, enabling you to unbundle the value of content on any streaming platform. In the case of "Drake & Josh," its 2.7 times audience demand indicates its high value to the UK market, a trend which has been increasing over the last 30 days. Therefore, as an entertainment executive, you may leverage demand data to estimate the dollar value of "Drake & Josh" contribution to any platform, be it in the United Kingdom or globally.
In addition to content valuation, demand data powers scalable concept testing, quantifying taste clusters, and discovery and recommendations. Therefore, as an entertainment executive, you may use audience demand data to evaluate audience tastes and preferences in the family genre, which can inform how you program or acquire content. With "Drake & Josh" ranking at the 94.1st percentile, it has higher demand than 94.1% of all family titles in the United Kingdom. You may also use data to uncover under-monetized titles, optimize marketing campaigns, and map local whitespace, which problem areas that have no popular programs.
Audience demand data is also an essential tool in measuring how well content retains customers and acquires subscribers. For subscription-oriented platforms, the focus is always on identifying which titles to buy or acquire to retain or grow the audience. Demand data, such as the 45.3% demand increase in the United Kingdom for "Drake & Josh," provides industry professionals with crucial insights into how effective a title attracts and retains an audience.
Comparing performance on a year-round basis to the last 30 days also provides powerful insights on how audience demand evolves and helps make informed content acquisition and programming decisions. Although at the onset, "Drake & Josh" peaked at 6.4 times the average throughout the year, it peaked at 6.9 times the average in the last 30 days, indicating a 9.0% increase in popularity. Such information provides valuable insights into the content that is in demand amongst the audience.
Lastly, audience demand data can help measure the potential of "Drake & Josh" to succeed in a global market. Travelability, longevity, momentum, franchisability, and reach, popularly known as the Parrot Pulse, provide insights into the show's global performance across six dimensions. An international request for the show, as evidenced by the good worldwide audience demand, higher demand in top global markets such as Mexico, and sustained momentum, among other factors, make "Drake & Josh" likely to appeal to a broader audience, which may be essential for an expansion strategy.
As an entertainment executive, utilizing audience demand data such as that provided for "Drake & Josh," may yield valuable benefits when acquiring, distributing, and programming content. Valuing content based on audience demand, testing concepts, optimizing marketing campaigns, and programming based on audience tastes are a few examples of ways entertainment executives may leverage audience demand data to make more informed decisions.
Drake & Josh's travelability to the United Kingdom in the last 30 days is 27%, which means that the audience demand for Drake & Josh is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Drake & Josh travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Drake & Josh), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Drake & Josh is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Drake & Josh, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Drake & Josh in the United Kingdom. We provide our partners with smart television expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.