The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive looking to make informed decisions about content valuation, programming, distribution or acquisition? Look no further than demand data. Parrot Analytics’ content valuation system is powered by global demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Let’s dive into how demand data pertains to DreamWorks Dragons’ performance in the United Kingdom during the month of March 2024.
Firstly, demand data can provide insight into content valuation. The demand for DreamWorks Dragons in the United Kingdom over the last 30 days was 2.1 times the audience demand of the average show, indicating good demand. With only 8.6% of TV shows having this level of demand, this is a promising sign. By examining its level of demand and how it compares to its content library, studio or network competitors, TV executives can make more informed decisions about how much a particular title is worth and how much they should spend to acquire it.
Demand data can also aid in programming decisions. DreamWorks Dragons’ rank in the United Kingdom decreased by 891 spots during March, indicating a loss of popularity for the show in this market. TV executives can use this data to make informed decisions on whether the show needs to be refreshed, rescheduled or possibly replaced in order to maintain viewer interest.
Additionally, demand data can help with distribution and acquisition decisions. For example, comparing the top 10 global markets where DreamWorks Dragons is most in-demand could provide insight into where to focus distribution efforts or where to acquire additional content for the region. TV executives could use data on a show like DreamWorks Dragons that outperforms the demand for the average TV show across multiple international markets to make informed decisions about where to expand distribution and invest in localization.
Finally, demand data can help TV executives create programming that resonates with their audience. Demand data revealed that during March, audience demand for DreamWorks Dragons decreased by 9.1% in the United Kingdom. By understanding how and why demand is changing, TV executives can make data-driven decisions that optimize outreach and retention campaigns to attract and keep viewers.
In summary, demand data is a powerful tool that offers important insights for content valuation, programming and distribution decisions. The case of DreamWorks Dragons in the United Kingdom in March 2024 shows how demand data can be utilized to help TV executives make informed decisions to increase viewer engagement and revenue.
DreamWorks Dragons's travelability to the United Kingdom in the last 30 days is 13%, which means that the audience demand for DreamWorks Dragons is 13% of the demand in its country of origin, United States. Click through to another market to discover how well DreamWorks Dragons travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for DreamWorks Dragons, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for DreamWorks Dragons in the United Kingdom. We provide our partners with deep entertainment industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.