The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help make more informed content decisions. In the case of "Eastbound & Down" in March 2024, with 2.8 times the audience demand of the average show in the United Kingdom over the last 30 days, it is a good choice to consider acquiring for a streaming platform or linear network.
Demand data can also provide insight into the show's genre, ranking in the United Kingdom, and top similar shows including "Doctor Who", "Jersey Shore: Family Vacation", and "RuPaul's Drag Race".
Content valuation can be easily calculated using Parrot Analytics' content valuation system, which reveals the dollar value contribution of any title. With the knowledge that 'Eastbound & Down" demand has been increasing recently and is in the 94.4th percentile in the sports genre in March, it has a higher audience demand than 94.4% of all sports titles in the United Kingdom. This information is valuable for negotiating the acquisition price of this show or constructing a strategic plan to monetize "Eastbound & Down" content.
By examining the top 10 global markets where the show is most in-demand over the last 30 days, we can find that "Eastbound & Down" outperforms the demand of the average TV show in each of these markets. In the United States, "Eastbound & Down" achieved outstanding audience demand of 5.9x, which is an impressive achievement.
Using demand data can also help distinguish whether a show has international appeal. "Eastbound & Down" season demand in the United Kingdom was 31% of the demand in its country of origin, the United States.
Demand data is also useful for programming decisions and optimal release strategy. With the demand spiking in late March 2024 for the United Kingdom, the executives can make more informed decisions as to whether they should delay or bring forward the release of "Eastbound & Down".
Lastly, demand data can help inform the platform and network fit, help with subscriber acquisition and retention, and power discovery and recommendations. For example, if "Eastbound & Down" is acquired by a particular streaming platform, the demand data can indicate which region-specific audience to focus on to ensure their content is being viewed by the right audience demographic.
Eastbound & Down's travelability to the United Kingdom in the last 30 days is 40%, which means that the audience demand for Eastbound & Down is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Eastbound & Down travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Eastbound & Down is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eastbound & Down, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Eastbound & Down in the United Kingdom. We provide our partners with smart TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.