The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to consider audience demand data when making decisions on content acquisition, distribution, and programming. Using Parrot Analytics’ data insights on “Ek Duje Ke Vaaste” in March 2024, we can highlight how this valuable tool helps with decision making.
One important question that demand data can answer is content valuation. Parrot Analytics' content valuation system, which is based on demand data, helps determine how much a title is worth to a given platform, how much a content library is worth over time, and assesses a TV series' ability to drive subscriptions and reduce churn. By using demand data, executives can calculate the ROI and assess the exclusive value of a title.
In terms of programming decisions, demand data can inform optimal release strategy and pricing. Knowing the audience demand of a specific title can help executives choose the best release strategy to drive its engagement across the catalog. Demand data can also help uncover under-monetized titles and identify the best genres to focus on to attract new subscribers to SVOD services.
Audience demand data provides essential insights into content’s global appeal. By looking at the top ten global markets where “Ek Duje Ke Vaaste” is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. Such insights help executives understand the best regions to target for content distribution.
In conclusion, using Parrot Analytics’ demand data can help entertainment executives make more informed content decisions, from content valuation, programming, acquisition, distribution, to even franchisability. “Ek Duje Ke Vaaste” serves as a perfect model to demonstrate the value of demand data in identifying audience interest, tracking audience demand trends over time, uncovering new opportunity markets for content distribution.
Ek Duje Ke Vaaste's travelability to the United Kingdom in the last 30 days is 14%, which means that the audience demand for Ek Duje Ke Vaaste is 14% of the demand in its country of origin, India. Click through to another market to discover how well Ek Duje Ke Vaaste travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Ek Duje Ke Vaaste is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ek Duje Ke Vaaste, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Ek Duje Ke Vaaste in the United Kingdom. We provide our partners with smart TV industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.