The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Dear entertainment executives,
As you are well aware, the entertainment industry is constantly evolving and demands strategies that can help you make more informed content, acquisition, distribution, and programming decisions. This is where the Parrot Analytics' demand data comes in. Our content valuation system, powered by global content demand and supply, enables you to quantify any title's monetary contribution to any platform in any region. This helps you determine how much to spend on content and determine the ROI of a specific title for any given platform.
Taking the example of "Emily In Paris," which, with 3.9 times the audience demand of the average show in the United Kingdom over the last 30 days, has a good overall demand, we can explore how demand data can help you make informed decisions.
Using demand data, you can assess a TV series' ability to drive subscriptions and reduce churn. For instance, we see that compared to its demand of 4.0 times the average over the last 90 days, demand for "Emily In Paris" has been decreasing recently, and during March, audience demand for the show decreased in the United Kingdom by 29.5%. Therefore, if you're considering purchasing or commissioning this series, you can take this into account and gauge its fit in your lineup and how you can market it to retain viewership.
To ensure you're reaching the right audience with the correct content, you can use demand data to answer questions such as where in the world your show is in-demand, what genres are resonating most with your current audience, and what genres should you focus on to attract new subscribers to your SVOD service.
Furthermore, demand data can be used to analyze a show's performance globally and locally, giving valuable insight for various strategic decisions. For example, the Parrot Pulse for "Emily In Paris" provides an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. You can use the Parrot Pulse to compare how a show is doing in different markets and how it performs in each dimension. In this case, we see that the worldwide audience demand across all platforms is outstanding, and its travelability is good, meaning it has good international demand relative to its home market. Additionally, it has good franchisability potential and good reach.
Demand data can also uncover under-monetized titles, help with subscriber retention, and with subscriber acquisition. By examining the top 10 global markets where "Emily In Paris" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. Therefore, considering expanding the distribution of this series might be a good move, helping to increase revenue and retain subscribers in a wider audience base.
In conclusion, demand data can provide key insights into both the global and local performance of content, its value, potential audiences, and overall fit, among other factors, that can be used to make more informed decisions about acquisition, programming, and distribution, while also ensuring maximum return on investment. So, using Parrot Analytics' demand data to assess your content initiatives is crucial to making strategic and informed decisions in this ever-changing industry.
Emily In Paris's travelability to the United Kingdom in the last 30 days is 35%, which means that the audience demand for Emily In Paris is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Emily In Paris travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Emily In Paris is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Emily In Paris, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Emily In Paris in the United Kingdom. We provide our partners with extensive entertainment industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.