The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to estimate how much a series is worth, how much it contributes to a platform's revenue and how well it drives engagement for the platform. For instance, the Parrot Analytics content valuation system can help an entertainment executive determine how much to spend on content. By analyzing demand data, the system is able to reveal the contribution of a title to any platform in any region, which can inform the executive’s decision.
In the case of Episodes, demand data can provide valuable insights for executives in making informed content or acquisition decisions. Looking at the show's demand in the United Kingdom, we see that Episodes has good demand, which has been increasing recently. Therefore, the show could be a wise investment for a content financier or distributor in that region. Since Episodes also has good travelability, which quantifies the international demand of a show relative to its home market, an executive could consider acquiring the rights to the show for streaming in other countries.
Moreover, executives can evaluate Episodes' longevity to determine whether its demand is maintained over time - in the case of Episodes, longevity is outstanding. The Parrot Pulse for "Episodes" highlights that the show has good momentum and franchisability, implying it has good spin-off potential. Therefore, a studio executive could explore the possibility of developing the show into a franchise or creating spin-offs. The show's good reach, which measures the number of people expressing demand for a show, suggests that it might be an excellent candidate for subscriber acquisition.
To determine the shows' value, executives could use Parrot Analytics content valuation system which reveals the dollar value contribution of any title to any platform in any region. By analyzing the contribution of Episodes to any platform in any country, an executive can decide how much to spend on the show or how much to offer for streaming rights to the show.
Finally, executives can use demand data to make more informed programming decisions. The data shows that fans of Episodes also like "The Walking Dead," "Family Guy," "Loki," and "Community." Therefore, a programming director could use this data to inform scheduling decisions. For example, one could schedule Episodes to air after "The Walking Dead" to leverage the similar fan bases for both shows.
In conclusion, demand data is a powerful tool that entertainment executives can leverage to make more informed content, acquisition, programming, and distribution decisions. Analysis of Episodes highlights how demand data can inform content valuation, travelability, longevity, momentum, franchisability, reach, acquisition, and programming decisions.
Episodes's travelability to the United Kingdom in the last 30 days is 26%, which means that the audience demand for Episodes is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Episodes travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Episodes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Episodes, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for Episodes in the United Kingdom. We provide our partners with smart entertainment industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.