The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help make more informed decisions about content valuation, acquisition, distribution and programming. Parrot Analytics' content valuation system, powered by global content demand and supply, can help evaluate the value of a TV show, content library, or an entire platform. Let's take a look at how the demand data for "Evidence Of Evil" can be used to make informed decisions.
Content valuation: Based on the demand data, we can determine the dollar value contribution of the title to any platform in any region. Content valuation can help evaluate how much to spend on content. As per the evidence of evil, the demand for the show has increased by 34.9% in the UK during March, which is a good sign. Only 8.6% of all TV shows have this level of demand, which indicates that this is a valuable show in the UK market.
Programming decisions: Knowing what content is popular in a specific market or globally can help in making programming decisions. Evidence of Evil is ranked 95.6th percentile in the documentary genre during March in the UK, indicating that it has higher demand than 95.6% of all documentary titles in the UK. Also, the show has moved up in its rank by 1467 spots during March in the United Kingdom, indicating steadily increasing popularity.
Acquisition decisions: Using demand data, we can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. As per the evidence of evil, the worldwide audience demand across all platforms is okay, while its travelability is poor. It measures how well the show is received across international markets compared to its domestic market. This indicates that it may not be profitable to invest in acquiring this show for markets beyond the UK.
Distribution decisions: Understanding demand in different global markets can help in making decisions about distribution. For "Evidence Of Evil", the demand data shows that it outperforms the demand of the average TV show in each of the top 10 global markets, except for the UK and New Zealand. Since the show is most in-demand in the UK, distribution and promotion in that market could be prioritized.
Content decisions: An understanding of demand can help make decisions about content production or acquisition and its associated costs. As per the evidence of evil, there are other shows that the show's fans also like, such as "MasterChef Australia: The Professionals", "Ambulance: Code Red" and "Murderous Minds: Inside Serial Killers". This can be valuable information when planning new content or acquiring existing titles for the UK market.
In conclusion, using demand data can help entertainment executives make more informed decisions in content valuation, acquisition, distribution, and programming. By studying the demand data of "Evidence Of Evil," we can see the show's increasing popularity in the UK, indicating a high value for this market. Such insights can help make better decisions concerning content, production, and acquisition investments, optimization of marketing campaigns, and platform-specific performance across the entire entertainment industry.
This is Evidence Of Evil's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Evidence Of Evil travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. CBS Reality, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Evidence Of Evil.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Evidence Of Evil from partners like CBS Reality.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Evidence Of Evil? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS Reality to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS Reality by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Evidence Of Evil. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS Reality to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Evidence Of Evil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS Reality by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Evidence Of Evil, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS Reality‘s Evidence Of Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS Reality and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Evidence Of Evil, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Evidence Of Evil in the United Kingdom. We provide our partners with essential TV expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.