The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the audience's demand for your content is key to making informed decisions regarding your content creation, acquisition, distribution, or programming. One way to do this is by utilizing demand data, which can provide valuable insights into the show's performance.
For instance, let's take the example of "Expedition X," a supernatural investigative series. By analyzing the show's demand data in March 2024, we can obtain various insights. The show had 3.8 times the audience demand of the average show in the United Kingdom over the last 30 days, which is an excellent achievement, considering only 8.6% of all TV shows have this level of demand. This level of demand can also be useful in content valuation. Understanding the worth of your content is essential, and demand-based content valuation can help you make informed decisions such as how much to spend on content.
Moreover, an increasing demand trend for the show "Expedition X" was observed over the last 90 days, and in March, the audience demand for the show increased by 14.6% in the United Kingdom. The show also moved up in its rank by 127 spots, indicating improved performance.
Insights into the show's performance across multiple dimensions, including Parrot Pulse's travelability, momentum, and franchisability can also be obtained. A TV executive can further use this data to make decisions regarding content acquisition or distribution in international markets. For instance, in March, "Expedition X" had good demand in several markets such as the US, Romania, Netherlands, Sweden, Australia, Germany, Canada, and Finland.
Additionally, analyzing the audience's demand can help executives understand their show's reach, longevity, and momentum. A show's reach can provide insights into whether it appeals to a wide group of people, while longevity relates to how well audience demand is maintained over time. Momentum can help to understand the pace of the show's growth.
By leveraging demand data, executives can make strategic decisions based on the insights obtained. These insights can help in understanding which shows should be acquired or created, how much to spend on content, what is the best release strategy, among other critical decisions.
Expedition X's travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for Expedition X is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Expedition X travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Expedition X), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Expedition X is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Expedition X, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Expedition X in the United Kingdom. We provide our partners with smart content analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.