The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can help you make more informed decisions regarding content valuation, acquisition, distribution, and programming decisions. In this context, let’s analyze the demand data for "Family Feud (US)" for the month of March 2024 in the United Kingdom to highlight the utility of demand data.
Content Valuation: Demand data is a powerful tool to gauge the value of content. In the case of "Family Feud (US)," the show has 4.3 times the audience demand of the average show in the United Kingdom over the last 30 days. The show's demand data can be used to estimate the value of the show for the platform in the UK market. Besides, comparing demand for "Family Feud (US)" in markets like the United States can provide ROI estimates for acquiring and distributing the show worldwide.
Programming Decisions: The demand for "Family Feud (US)" increased by 54.5%, and its rank in the UK increased by 819 spots during March 2024. Demand spike in late March can be correlated to specific events related to the show. These data points can help executives make informed decisions like scheduling airings and promotional campaigns effectively.
Distribution Decisions: Demand data can aid distribution decisions by indicating which platforms should be targeted for the distribution of shows like "Family Feud (US)." Since "Family Feud (US)" has outstanding travelability in international markets, it can maximize its value by licensing it to SVOD platforms in those markets.
Acquisition Decisions: Demand data can provide information on potential acquisition opportunities. For example, "Family Feud (US)" is in the 96.9th percentile in the reality genre in the UK, which means it outperforms 96.9% of all reality titles in the UK. This information can be used to identify and evaluate similar reality shows that can be acquired for the UK market.
Content Discovery: Demand data can help with content discovery by highlighting the shows' most popular genres in local markets. For example, in the UK market, "Family Feud (US)" has higher demand than 96.9% of all reality titles. The genres of "Barnwood Builders", "Bar Rescue", "Weakest Link", "Antiques Roadshow", and the "A Crime To Remember" are also popular. This information can be used to highlight similar content during recommended content for UK viewers.
In conclusion, demand data provides powerful insights that can be used by entertainment executives to make worthwhile content, acquisition, distribution, and programming decisions. "Family Feud (US)" provides an excellent model for using demand data in the entertainment industry. Parrot Analytics content valuation system can be a valuable tool for evaluating the demand data to aid decision-making processes.
Family Feud (US)'s travelability to the United Kingdom in the last 30 days is 22%, which means that the audience demand for Family Feud (US) is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Family Feud (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Family Feud (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Feud (US), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Family Feud (US) in the United Kingdom. We provide our partners with far-reaching television workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.