The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed acquisition decisions, demand data can help you value a TV series like "Fate: The Winx Saga." Demand data showed that this show has a good level of demand, which means it is worth considering for acquisition. In the United Kingdom, demand for "Fate: The Winx Saga" is 5.8 times the average show and higher than 96.9% of all drama titles. This indicates that it has high appeal to viewers who are interested in this genre.
An acquisition decision also heavily depends on the popularity of the show in various markets. By using demand data, you can determine the global popularity of a TV series in a region and use that information to make distribution decisions. "Fate: The Winx Saga" has performed strongly in other markets, including Bulgaria, Australia, Italy, the United States, France, Portugal, Romania, and Hungary, where its demand is good. This information can help guide decisions on where to distribute the show to take advantage of its popularity.
Demand data can also help you make programming decisions. At Parrot Analytics, our demand data shows what other titles audiences tend to engage with after watching a particular show. Shows like "The Witcher," "Stranger Things," and "True Detective" are popular among fans of "Fate: The Winx Saga." Therefore, acquiring or producing similar shows may be beneficial in securing and growing audiences.
Additionally, you can use demand data to compare the performance of different titles to make informed decisions. In the case of "Fate: The Winx Saga," comparing its performance on a 1-year rolling basis vs. the last 30 days revealed interesting insights. While it peaked at 8.7 times the average over the course of the entire year, it peaked at 7.4 times the average in the last 30 days and has increased in popularity. This information shows how trends and interest can change over time, guiding decision-making on programming strategy.
Finally, demand data can also help inform content decisions. Parrot Analytics' demand data for "Fate: The Winx Saga" showed that its travelability and reach were good, while its franchisability and longevity were also solid. This indicates that the show had the potential to perform well internationally and offers spin-off potential. These insights can help guide decisions on content development, licensing, and franchising.
Overall, using demand insights can help entertainment executives make data-driven decisions about what titles to acquire, where to distribute, what shows to produce, and what content to develop. Understanding audience demand and preferences is crucial in making informed content decisions that lead to success.
Fate: The Winx Saga's travelability to the United Kingdom in the last 30 days is 75%, which means that the audience demand for Fate: The Winx Saga is 75% of the demand in its country of origin, Italy. Click through to another market to discover how well Fate: The Winx Saga travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fate: The Winx Saga), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fate: The Winx Saga, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Fate: The Winx Saga is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fate: The Winx Saga, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Fate: The Winx Saga in the United Kingdom. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.