The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make informed content, acquisition, distribution and programming decisions. Using the case study of "Fear Thy Neighbor," the following are some of the ways executives can leverage demand data to make more effective decisions:
1. Content Valuation: The entertainment executives can use demand data to value content globally or locally. They can determine the worth of their content library to any platform over time. By using Parrot Analytics content valuation system, executives can get an economic valuation system of their content based on the global content demand and supply. In the case of "Fear Thy Neighbor," executives can use demand data to determine the value of the show in different regions worldwide. They can also use the data to assess the show's ability to drive subscriptions and mitigate churn to inform future content monetization.
2. Acquisition Decisions: Demand data helps executives make informed decisions when acquiring content. In the case of "Fear Thy Neighbor," executives can use demand data analysis to determine which shows the series' fans are interested in. They will discover that fans of the show also liked such titles as "Lone Star Justice," "Long Lost Family," and "Deadly Cults." They now have a better understanding of what content to target to maximize acquisition metrics.
3. Programming Decisions: Demand data can help executives make programming decisions by identifying the most popular genres in their local market. In the case of "Fear Thy Neighbor," executives can examine which markets the show is most popular in, how the show's demand is continually increasing, and what genres are resonating with "Fear Thy Neighbor" fans. They will be able to optimize the competition in their programming schedule to keep up with audience trends.
4. Distribution Decisions: "The travelability of “Fear Thy Neighbor” could be deemed “poor” by a global measure and lower than expected given its broader reach, meaning English-speaking audiences dominated in driving this show’s global demand. Networking executives could therefore utilize the show’s high demand data and exclusive affinity for the English-speaking viewers market by prioritizing distribution appeal in that region."
In conclusion, demand data is a valuable tool for entertainment executives for their content valuation, acquisition, distribution, and programming decisions. Using "Fear Thy Neighbor" as a case study, executives can determine the value of the show, identify other shows of interest to fans, and understand which markets to target for distribution. By leveraging the insights provided by demand data, executives can make better-informed decisions that lead to more significant revenue generation opportunities.
Fear Thy Neighbor's travelability to the United Kingdom in the last 30 days is 11%, which means that the audience demand for Fear Thy Neighbor is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Fear Thy Neighbor travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fear Thy Neighbor, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Fear Thy Neighbor in the United Kingdom. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.