The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make content, acquisition, distribution or programming decisions, demand data is a powerful tool that can help you to gain insight into audience preferences and market trends. By analyzing data on a show like "Fifteen To One", executives can benefit from several key insights that may aid in decision-making processes.
Firstly, demand data can provide a "baseline" value for a show like "Fifteen To One" through the content valuation system. Using demand data, executives can calculate the dollar value contribution of different titles, platforms, and regions. This can help in determining how much to spend on content acquisition or in negotiating license fees for distribution deals.
Secondly, "Fifteen To One" outperforms the demand of the average TV show in all of its top 10 global markets over the last 30 days, which indicates good demand. Its rank in the United Kingdom also increased by 635 spots in November 2023, which means it is increasingly finding an audience in that market. By examining the markets where "Fifteen To One" is most in-demand, we can see which regions or platforms may be potential targets for licensing or distribution deals.
Thirdly, the Parrot Pulse provides an independent measure of the show's global performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability and reach. Based on the performance of "Fifteen To One" across these six dimensions, the producers and broadcasters can make more informed decisions about marketing campaigns, promotion, and potential spin-offs.
Fourth, demand data provides insight into fan preferences, serving as a tool for scalable concept testing and identifying the most popular elements that connect with viewers. By analyzing data on other shows that fans of "Fifteen To One" also like, executives can make more informed decisions regarding content acquisition and programming.
Lastly, demand data can aid in decisions regarding pricing and release strategies for shows like "Fifteen To One". As its demand has been increasing recently, a well-timed and well-priced release strategy may help to capitalize on this increased popularity. Examining the specific spikes in demand can also provide insight into the effectiveness of marketing campaigns and promotional efforts.
In conclusion, this analysis of "Fifteen To One" for November 2023 in the United Kingdom demonstrates the significant insights that demand data can provide to entertainment executives across a range of decision-making processes. Valuing content, assessing market demand, comparing performance against other titles, understanding fans' preferences, and making informed pricing and release decisions are just a few examples of the ways that demand data can aid in making effective content-related decisions.
This is Fifteen To One's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Fifteen To One travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. Channel 4, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Fifteen To One.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Fifteen To One from partners like Channel 4.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Fifteen To One? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Channel 4 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Channel 4 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Fifteen To One. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Channel 4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fifteen To One), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fifteen To One, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Fifteen To One is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fifteen To One, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Fifteen To One in the United Kingdom. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.