The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you in the business of producing, acquiring, distributing or programming TV series? Do you want to make more informed decisions on what content to invest in, or what titles to pick up for your streaming platform, or which TV shows to schedule for linear network? Would you like to know what your audience wants before you make any decisions? If you answered yes to any of these questions, then you need access to Parrot Analytics’ demand data.
Let’s take the example of "Firefly Lane". According to the demand data provided, this show has been trending up in demand over the last 30 days in the United Kingdom. Since the last 30 days showed higher value than the rolling 1-year average, we can conclude that the show has had a recent surge in popularity. However, while it has good audience demand in the United Kingdom, its demand in all other regions is only okay. This helps executives on decision-making pertaining to content acquisition and distribution in a particular region. It is quite clear that "Firefly Lane" is popular globally, so identifying this popularity and analyzing trends can be critical information for executives in determining what titles to chase, or what library titles they should prioritize to keep potential subscribers happy.
By comparing the demand value of "Firefly Lane" to other TV series within the romance genre, it is evident that the show ranks in the 96.9th percentile, indicating that it has higher demand than 96.9% of all other romance titles in the United Kingdom. This is important information that can help TV executives in determining production or acquisition of romance genre TV series. Comparing the show's demand to its rank within the overall TV catalog can help executives understand which titles are worth marketing or advertising for in their catalogs to increase audience reach, retention of current users, or growth of new subscribers.
Further research of the show’s parrot pulse report reveals the dimensions for global performance: travelability, reach, franchisability, momentum, and longevity. This report gives executives insight into which shows could generate wider audiences or spinoffs to other regions or platforms. As global travelers are looking for content that can transcend borders and cultures, this information is crucial when selecting new titles to acquire.
In addition, "Firefly Lane" achieved its peak rank of #1123 in the United Kingdom, which dropped by 1713 spots the following month. This information shows executives how the show is performing compared to their competition and if they should focus on other titles to attract more audiences, or if they should invest more in "Firefly Lane" to regain any lost viewership.
Another unique aspect of demand data is that it reveals audience behavior; for example, what other content their fans watch or their peak periods of engagement. Here we observe that shows fans of "Firefly Lane" also like are "Mythic Quest", "The Lincoln Lawyer", "Suits", "The Sopranos", "Virgin River", "Futurama", "Outlander", "Fear The Walking Dead" and "Only Murders In The Building". Understanding this information provides the basis for advertising campaigns, recommendations, and programming decisions that are targeted accurately at the audience's needs, thus satisfying their viewing desires.
This data can also help content producers and networks make data-driven decisions on the optimal pricing strategies for their content. By assessing any titles' value across multiple regions and platforms through demand analysis, studios can optimize pricing in each respective market while making investment and content decisions to maximize ROI.
In conclusion, Parrot Analytics’ demand data and content valuation services are a powerful tool for studios, TV executives, and streaming platforms in investing in programming decisions. Not only can executives use the data to decide which shows to purchase or produce, but they can also set optimal pricing for each content across all markets. Access to this demand data provides a deeper understanding of how audiences engage with content across all devices in multiple regions, making it critical to remain competitive in the rapidly evolving entertainment industry.
Firefly Lane's travelability to the United Kingdom in the last 30 days is 41%, which means that the audience demand for Firefly Lane is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Firefly Lane travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Firefly Lane is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Firefly Lane, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 4:40 a.m. PST using tv demand datasets from Parrot Analytics for Firefly Lane in the United Kingdom. We provide our partners with valuable TV industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.