The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you make a considerable investment in your content, and the success of that investment depends on a variety of factors. In today's age, where online streaming has become the norm, obtaining data on your content has become critical to decision-making. Demand data can help you make strategic choices when it comes to content acquisition, distribution, programming, and overall content strategy.
Let's take the case of "Fresh Meat," a British TV series that aired from September 2011 to March 2016. Using the demand data for the month of November 2023, we can glean valuable insights that provide a better understanding of potential investor return and overall show performance.
The data reveals that "Fresh Meat" is currently performing well in the United Kingdom with demand that is 2.3 times higher than the average TV show, which indicates high user engagement. We can also see that although demand has been increasing in the last 30 days, the series has seen a spike in November, a trend you may want to monitor to capitalize on future growth.
Additionally, the show's Parrot Pulse score shows that its global performance across six dimensions, travelability being less desirable, is above average, with good longevity, pace, and reach on any platform.
One of the insights we gather is that "Fresh Meat" ranks at the 93.4th percentile in the drama genre and is performing well in several international markets, with Germany being the most in-demand. Viewing this from a content valuation perspective, this information can help with pricing or evaluating the franchise potential of the show.
Demand data also helps you understand a show's audience, and in this case, fans of "Fresh Meat" also like shows like "White Collar," "The Vampire Diaries," and "Homeland." This insight can be used to gain a more in-depth understanding of potential audience preferences and capture new viewers.
Finally, executives can use data to keep a close eye on shows that are driving user acquisition and retention. For instance, executives can analyze whether shows like "Fresh Meat" attract new subscribers to their platform or retain existing ones.
In a nutshell, demand data is essential for any strategic decision-making process in the entertainment industry. By utilizing these insights, TV executives can make more informed content, acquisition, distribution, and programming decisions, which maximizes the chances of great success.
This is Fresh Meat's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Fresh Meat travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fresh Meat), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Fresh Meat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fresh Meat, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Dec. 10, 2023, 1 p.m. PST using tv demand metrics from Parrot Analytics for Fresh Meat in the United Kingdom. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.