The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives, regardless of the organization they work for, can make more informed decisions by leveraging demand data for TV series. For example, let’s take a look at “Fright Club.” As a reality series, it ranks at the 95.3rd percentile in the genre in February in the United Kingdom, indicating higher demand than 95.3% of all reality titles in the United Kingdom. Additionally, with 2.4 times the audience demand of the average show in the United Kingdom over the last 30 days, we can see that demand for “Fright Club” is good. Knowing this information, content distributors can use demand data to decide if they want to acquire the series for their platform.
Furthermore, we can use the information provided to make informed programming decisions. One example of this is examining the top 10 global markets where "Fright Club" is most in-demand over the last 30 days, as we find that this TV series outperforms the demand of the average TV show in each of these markets. Thus, linear networks can use this knowledge to decide whether or not to air the show in their programming schedule.
Demand data can additionally be used for content valuation, to calculate the ROI a specific title will bring for any given platform. Parrot Analytics content valuation is based on demand data and can be used to reveal the dollar value contribution of any title, to any platform, in any region. By examining the demand of “Fright Club” over different periods (e.g., the last 30 days versus the last year), we can see how its audience demand has varied over time, and whether it is increasing or decreasing in popularity. With the knowledge that demand for “Fright Club” has been increasing recently, entertainment talent agencies can use this knowledge when negotiating talent fees for the show's renewal.
Moreover, demand data can help with decisions regarding distribution since it highlights local whitespaces. For example, entertainment executives can use demand data to identify the most popular genres in their local market. By understanding which genres are popular in their local market, production companies can create content that resonates with their audience, optimizing the content for success.
Finally, demand data can help executives answer strategic questions. For instance, “how well as this title held up since it premiered, what catalog content should be acquired to increase engagement and retain customers, which content can rely on its sustained demand and therefore require less marketing spending?” Using the demand data of “Fright Club,” one can see that although its momentum is poor, its longevity is okay. This implies that the show has sustained audience demand, which means it would require less marketing spending to maintain viewership. Thus, content distributors can use this knowledge to plan their marketing budget for promoting “Fright Club.”
In summary, demand data can help executives make more informed decisions about content valuation, acquisitions, distribution, and programming. By examining the demand for “Fright Club,” we can see how entertainment executives can use this knowledge to optimize their content decisions for different purposes and answer strategic questions.
Fright Club's travelability to the United Kingdom in the last 30 days is 26%, which means that the audience demand for Fright Club is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Fright Club travels internationally.
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Acquire the best shows from partners such as Discovery+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fright Club), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s Fright Club is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fright Club, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 2 a.m. PST using tv demand data from Parrot Analytics for Fright Club in the United Kingdom. We provide our partners with meaningful entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.