The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a crucial tool for entertainment industry executives when it comes to making informed decisions about acquisitions, content valuation, programming and distribution. Using the example of "Fruits Basket" in the United Kingdom in February 2024, we can examine how demand data can contribute to smarter decision-making.
"Content valuation" is a key area that is enabled by demand data. Parrot Analytics' content valuation system is based on global content demand and supply. Executives can use demand data to determine the value of a series relative to other titles in the same genre or platform, as well as estimate cannibalization of audiences across multiple services. In the case of "Fruits Basket", demand is good compared to the average show in the United Kingdom over the last 30 days, and higher than 94.4% of all drama titles, indicating that the show has significant value to a platform.
However, as demand for the show dipped by 24.4% in February, executives can also use demand data to engage with other questions like, "Where in the world is the show in-demand?" The "Parrot Pulse" provides an independent measure of the show's global performance across six dimensions like Travelability, Momentum, and Franchisability. Executives can also examine the top 10 global markets where the show is most popular to inform their acquisition strategy.
Demand data also helps executives understand the show's performance compared to other content in the market. "Fruits Basket" is currently popular in both the United Kingdom and the United States, with demand data showing that it outperforms the average TV show in both these markets. Through the "Other shows that fans of 'Fruits Basket' also like" information, executives can garner insights into the preferences of the audience for the show and what they are looking for.
In conclusion, demand data is critical for entertainment executives seeking to make content acquisition, content valuation, programming and distribution decisions. Through examining the demand patterns for a show, such as "Fruits Basket", executives can make data-driven decisions, and leverage data insights to expand their audience, grow their platform and provide value.
Fruits Basket's travelability to the United Kingdom in the last 30 days is 45%, which means that the audience demand for Fruits Basket is 45% of the demand in its country of origin, Japan. Click through to another market to discover how well Fruits Basket travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Fruits Basket.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Fruits Basket from partners like TV Tokyo.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Fruits Basket? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Fruits Basket. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fruits Basket), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fruits Basket, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Fruits Basket is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fruits Basket, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 18, 2024, 12:45 p.m. PST using demand metrics from Parrot Analytics for Fruits Basket in the United Kingdom. We provide our partners with essential television industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.