The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Do you ever wish you had access to data that could help you make better decisions when it comes to content creation, acquisition, distribution, and programming? With the rise of streaming platforms and on-demand content, it's more important than ever to have a pulse on what your audience is craving. Parrot Analytics is here to help. Let's take a look at how Gangs of London, a popular crime drama TV series, can be analyzed using our demand data and used to inform your strategic decisions as a television executive.
Content Valuation: Demand data can be crucial to determining the value of content, from specific TV series to entire libraries. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By examining Gangs of London's outstanding demand, which is 10.9 times the average TV show in the United Kingdom over the last 30 days, we can estimate its economic value to any given platform. We can also assess how the title drives engagement across the rest of the catalog, how well it is performing as an acquisition-driving or churn-reducing title, and how its exclusivity could affect value.
Audience Segmentation: With Parrot Analytics' demand data, television executives can find out what content is most popular in their local market or on a global scale. By examining Gangs of London's popularity in different parts of the world, we can gain insights into what genres and storylines resonate with audiences in these regions. For example, "Gangs Of London" has higher demand than 98.7% of all drama titles in the United Kingdom, making it clear that crime dramas are in-demand in the UK.
Acquisition Decisions: Parrot Analytics demand data can also be critical in helping you make smart acquisition decisions. By identifying shows that are similar in style or appeal to Gangs of London, television executives can acquire or license content that will resonate with existing audiences or attract new ones.
Distribution Decisions: As Gangs of London's popularity extends beyond the UK, Parrot Analytics' demand data allows us to identify the top 10 global markets where the show is most in-demand. With this information, television executives can make informed decisions about how to distribute the show to other regions. Additionally, by tracking when and where demand spikes occurred, we can also determine the best window for a show's release and optimal pricing for different markets.
Programming Decisions: Parrot Analytics' demand data can enable smarter programming decisions. By examining audience demand for Gangs of London over time and comparing this trend to other titles in similar genres, we can determine whether the show has momentum or is reaching a saturation point. Television executives can use this information to plan for future seasons or spin-off opportunities. By leveraging data around popular storylines or characters and identifying fan interests and affinities, executives can capitalize on opportunities to create related content that will resonate with existing fans and attract new ones.
In conclusion, as a television executive, you are always looking to make informed decisions that will help grow your audience and captivate your viewers. Through Parrot Analytics' demand data, you can identify invaluable insights into audience engagement, content valuation, acquisition strategies, distribution plans, and programming decisions that will serve as the foundation of your success. Don't miss out on the opportunity to leverage this data to make the best decisions for your platform, studio, or network.
This is Gangs Of London's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gangs Of London travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sky Atlantic, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Gangs Of London.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Gangs Of London from partners like Sky Atlantic.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Gangs Of London? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sky Atlantic to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Sky Atlantic by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Gangs Of London. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sky Atlantic to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gangs Of London), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky Atlantic by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gangs Of London, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky Atlantic‘s Gangs Of London is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Atlantic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gangs Of London, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Gangs Of London in the United Kingdom. We provide our partners with smart TV workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.