The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can help TV executives make informed decisions when it comes to content valuation, programming, distribution, and acquisition. In the case of "General Hospital," examining its demand data can provide insights into various aspects of the show's performance in the United Kingdom and globally.
Content Valuation:
One of the key questions that content valuation seeks to answer is, "How much is my show worth?" Demand data can provide an indication of a show's value to an audience. In this case, "General Hospital" has been performing well with 2.0 times the audience demand of the average show in the United Kingdom over the last 30 days. This information can help TV executives gauge the value of acquiring or licensing "General Hospital" for their platform or network.
Programming and Acquisition:
Demand data can also provide valuable insights into which shows are most popular with audiences and help executives make decisions on what content to acquire or produce. In the case of "General Hospital," it has been steadily increasing in demand and achieved the peak rank of #1151 in the United Kingdom during October. TV executives can use this information to understand the show's popularity and audience engagement, which can help in making content acquisition and scheduling decisions.
Distribution:
In a global entertainment market, understanding a show's demand in different regions can inform decisions about where to distribute the content. For "General Hospital," the show has strong demand in its country of origin, the United States, while also performing well in other countries such as Canada, Trinidad & Tobago, Nigeria, and Jamaica. Understanding the show's travelability can help executives make decisions about where to focus distribution efforts.
Content Optimization:
Demand data can also help TV executives understand their audience's tastes and preferences, and make decisions on content optimization. For instance, examining the shows which "General Hospital" fans also like, provides insight into the type of content that the show's audience wants to see. TV executives can use this insight to optimize their content offerings and attract or retain more viewers.
In conclusion, examining demand data for shows like "General Hospital" can help TV executives make informed decisions across different areas of their business, whether it be content valuation, programming and acquisition, distribution, or content optimization. By leveraging demand data, they can gain a deeper understanding of audience tastes and preferences and make the right decisions to drive revenue and audience engagement.
General Hospital's travelability to the United Kingdom in the last 30 days is 6%, which means that the audience demand for General Hospital is 6% of the demand in its country of origin, United States. Click through to another market to discover how well General Hospital travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for General Hospital, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 1:11 a.m. PST using tv demand analytics from Parrot Analytics for General Hospital in the United Kingdom. We provide our partners with meaningful SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.