The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a programming executive at an OTT platform, "Geordie Shore" could give you an indication of the popularity of reality shows in the United Kingdom. The demand data provided by Parrot Analytics shows that "Geordie Shore" had a 45.3% decrease in the show's demand in March. Further analysis using the content valuation system can help you to value this show and also its catalog. You can estimate the baseline value of the show, its ability to drive subscriptions and reduce churn, and the ROI of the show's acquisition. These metrics help you to determine how much to spend on content in a more informed manner.
If you are an acquisition executive at a TV series financing company, "Geordie Shore" and its rankings in the documentary genre can indicate high audience appeal in this area. The Parrot Pulse for "Geordie Shore" can also help you evaluate its global performance across six dimensions and see how in-demand it is in each of the top 10 global markets. By understanding where and why the show is popular, you can help decide whether to acquire or develop TV series with similar themes and local variations to cater to a global audience.
If you are a distribution executive at a TV production company or a studio, you can use the demand data for "Geordie Shore" to estimate the potential global market for the show and the type of platforms that it may perform better on. You can also use the demand data to help evaluate the price of licensing of the series to distributors, in a more informed way.
If you are a linear network or pay TV network executive, "Geordie Shore" can help you understand the type of content that appeals to audiences and how that content might be translated to fit with your platform’s content. Despite declining demand, "Geordie Shore" still had 7.5 times the demand of the average show in the United Kingdom over the last 30 days. This aspect can help to gauge the quality of the content and understand its impact on engagement. The demand data can thus be used to make more informed programming decisions, enhance retention and acquisition strategies, and optimize pricing and licensing deals.
This is Geordie Shore's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Geordie Shore travels internationally.
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Acquire the best shows from partners such as MTV UK to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Geordie Shore), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV UK by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Geordie Shore, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV UK‘s Geordie Shore is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV UK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Geordie Shore, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:05 p.m. PST using tv demand content analytics from Parrot Analytics for Geordie Shore in the United Kingdom. We provide our partners with deep subscription-video-on-demand competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.