The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might be wondering how to effectively use data to make informed content, acquisition, distribution, or programming decisions. One way is by leveraging demand data, which can provide valuable insights into consumer behavior and preferences. The case of "Ghost In The Shell: Stand Alone Complex" in the United Kingdom for the month of February 2024 demonstrates how demand data can inform strategic decision-making.
Content Valuation: Content valuation is a strategic decision-making process that helps media executives determine how much a show is worth and the factors that contribute to its value. Demand data can help calculate the dollar value contribution of any title to any platform in any region. With 2.5 times the audience demand of the average show in the United Kingdom, "Ghost In The Shell: Stand Alone Complex" has good demand. This means that the show is more valuable than shows with lower demand in the same region. Sophisticated content valuation tools such as Parrot Analytics content valuation system, which is based on demand data, can quantify the platform-specific marginal revenue contribution and estimate ROI on investments in content.
Content Acquisition: Demand data can also inform acquisition decisions. Knowing what types of content currently exhibit opportunity to acquire or produce can guide your acquisition strategy. For instance, executives can use demand data to estimate the cannibalization of audiences if a title is available on multiple services.
Content Distribution: By examining the top 10 global markets where "Ghost In The Shell: Stand Alone Complex" is most in-demand over the last 30 days, valuable insights and opportunities can be unveiled. You can identify in which markets there is high demand for the show, or where there are untapped audiences. This information can then help determine which platforms to target for distribution of your content.
Content Programming: Demand data can also be used to develop effective content programming by informing decisions around release strategies, pricing, and scheduling. For example, demand spiked in late February 2024 for "Ghost In The Shell: Stand Alone Complex" in the United Kingdom, providing insight into when to air the show or when to increase your marketing budget.
Audience Retention and Acquisition: Understanding what titles should be bought to keep current audiences happy or those that can attract new subscribers to your platform can be informed by demand data. For instance, by analyzing which other shows "Ghost In The Shell: Stand Alone Complex" fans watch, executives can identify audience tastes and preferences, and then make strategic decisions about which titles to acquire or produce going forward.
Overall, demand data can be an incredibly powerful tool for entertainment executives across numerous types of companies looking to make informed decisions that drive audience engagement, monetization, and retention on all levels. Through leveraging demand data, companies can gain a competitive edge that allows them to stand out in their market and keep consumers coming back in today's crowded media environment.
Ghost In The Shell: Stand Alone Complex's travelability to the United Kingdom in the last 30 days is 67%, which means that the audience demand for Ghost In The Shell: Stand Alone Complex is 67% of the demand in its country of origin, Japan. Click through to another market to discover how well Ghost In The Shell: Stand Alone Complex travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nippon TV‘s Ghost In The Shell: Stand Alone Complex is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nippon TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ghost In The Shell: Stand Alone Complex, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Ghost In The Shell: Stand Alone Complex in the United Kingdom. We provide our partners with valuable OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.