The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help make more informed content acquisition, distribution, programming, or content valuation decisions. Let's examine "Ginny & Georgia" in the United Kingdom during March 2024 to see how demand data can provide these insights.
Firstly, "Ginny & Georgia" had 2.8 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating decent demand. Furthermore, it ranked at the 94.3rd percentile in the family genre, which is higher than 94.3% of all family titles in the United Kingdom, demonstrating strong demand in this genre. However, it is important to note that demand for this show had been decreasing recently.
To assess the show's potential for growth, executives can look at audience demand trends and compare them with other popular shows that have similar viewer demographics. For example, Parrot Analytics data shows that some shows similar to "Ginny & Georgia" in the United Kingdom in March 2024 are "Bridgerton," "Avatar: The Last Airbender," and "True Detective." By examining the demand trends for these shows in conjunction with "Ginny & Georgia," entertainment executives can hypothesize which titles might perform well on their platform before committing to a content acquisition.
Demand data can also be used to identify potential opportunities for platform expansion in new markets. By examining the top 10 global markets where "Ginny & Georgia" is most in-demand over the last 30 days, executives can tailor their platform offerings to meet the preferences of these audiences. For example, Russia is "Ginny & Georgia"'s number one market, with outstanding audience demand of 7.2x, followed by the United States, which has good demand. Understanding these markets and their demand patterns can help executives make informed decisions regarding content licensing, creation, or distribution strategies.
Demand data can also inform decisions concerning operational aspects, such as release strategies, programming, marketing, and branding activities. By analyzing demand patterns of similar shows, executives can optimize release and marketing strategies for new or returning programming. For instance, "Ginny & Georgia" experienced a demand spike in late March 2024 in the United Kingdom, suggesting that this timeframe should be targeted for strategic marketing initiatives, and the show's demand growth trajectory indicates that it may still have potential for increased growth in the upcoming months.
Finally, content valuation can be based on demand data. Parrot Analytics' content valuation system based on demand data can help executives determine the dollar value contribution of any title, to any platform, in any region. Such economic valuation systems help to reveal whether a title is meeting expectations by estimating its ROI on a specific platform and assessing its ability to drive subscription growth or mitigate churn.
In summary, demand data provides entertainment executives with insights that can inform content acquisition, distribution, programming, and content valuation decisions. By analyzing demand trends and comparing them with other popular shows, executives can hypothesize which titles might perform well on their platform. Furthermore, executives can use demand data to identify potential opportunities for platform expansion in new markets and to inform operational aspects, such as release strategies, programming, marketing, and branding activities. Finally, demand data can also be used to assess content valuation by estimating a title's ROI and its ability to drive subscription growth or mitigate churn.
Ginny & Georgia's travelability to the United Kingdom in the last 30 days is 39%, which means that the audience demand for Ginny & Georgia is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Ginny & Georgia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Ginny & Georgia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ginny & Georgia, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Ginny & Georgia in the United Kingdom. We provide our partners with meaningful TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.