The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an important tool that can help entertainment executives make more informed content decisions, which include acquisition, distribution, and programming decisions. A good example of how demand data can be used to inform these decisions is the case of "Globo Esporte," a sports television newscast show in the United Kingdom.
Firstly, demand data can be used to value content. Parrot Analytics' content valuation system is powered by global content demand and supply, and it can reveal a show's dollar value contribution to any platform in any region. In the case of "Globo Esporte," its demand data for the month of January 2024 in the UK shows that the show has a demand of 2.3 times the average, making it more valuable than most other shows in the UK. The show ranks highly in its genre, and demand has been increasing recently.
Another way demand data can be used is to inform acquisition decisions. By examining the top 10 global markets where "Globo Esporte" is most in-demand, executives can determine which markets are worth acquiring the show to. "Globo Esporte" outperforms the average TV show in all 10 markets, particularly in Brazil, where it has outstanding demand. Demand data can also help identify which shows appeal to the same audience as "Globo Esporte," so programming decisions can be made strategically.
In terms of distribution decisions, demand data can be used to identify which platforms are ideal for distributing the show. If the show has high demand in a particular platform, it’s more likely that it will perform well when distributed in that platform. Understanding performance trends over time is important too, and demand data can provide insights into that, helping to make informed distribution decisions.
Finally, demand data can be used to make programming decisions. By understanding which elements of existing content fans like the most, executives can optimize upcoming productions for success. Furthermore, demand data can be used to answer ground-level questions like which talent, brand, or TV shows will help to acquire or retain subscribers?
In conclusion, demand data is a valuable tool for entertainment executives to make informed decisions related to content valuation, acquisition, distribution, and programming. The example of "Globo Esporte" showcases how demand data can help with these decisions, and the benefits of analyzing its demand data in the UK over a 30-day period.
Globo Esporte's travelability to the United Kingdom in the last 30 days is 13%, which means that the audience demand for Globo Esporte is 13% of the demand in its country of origin, Brazil. Click through to another market to discover how well Globo Esporte travels internationally.
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Acquire the best shows from partners such as Rede Globo to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Globo Esporte), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rede Globo by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Globo Esporte, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Globo Esporte is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Globo Esporte, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Globo Esporte in the United Kingdom. We provide our partners with extensive television series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.
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