The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives across the entertainment industry can benefit from leveraging demand data to make informed decisions regarding content valuation, acquisition, distribution, and programming. "Goliath," for example, has had a good level of demand with 3.3 times the audience demand of an average show in the United Kingdom, which could inform pricing decisions regarding content valuation.
Understanding the audience demand in specific regions can help determine the potential success of a show in those markets. For "Goliath," the show's popularity in Romania, Bulgaria, the Netherlands, Australia, and Russia indicates that it has global appeal. Comparing the demand in a title's home market to other markets, as with Goliath, can help determine travelability, the show's international demand relative to its home market.
Demand data can also inform programming decisions, such as which shows are popular among the intended audience. "Goliath" has higher demand than 94.8% of all drama titles in the United Kingdom, which is essential information when programming shows that suit viewers' preferences.
Longevity, the measure of how well audience demand is maintained over time, is good for "Goliath," which indicates that the content has sustainability and can help determine how well future seasons of the show might perform throughout its life cycle. Additionally, "Goliath" peaked at 4.1 times the average in the last 30 days, increasing by 13.0% from the show's peak demand over a 1-year rolling basis. This insight can be valuable in determining the show's trajectory and helps to forecast future viewer demand.
Finally, a show's reach, which measures the number of people expressing demand for a show, is good for "Goliath" across geographies, which can guide marketing decisions and advertising spending.
In summary, by leveraging demand data, entertainment executives can make more informed decisions regarding content valuation, acquisition, distribution, and programming. Audience demand data for a specific region can inform content valuation studies, such as those undertaken by TV series financing companies. It can also help determine which shows will drive the highest subscriber retention or acquisition, as well as optimize pre-release marketing for television production studios.
Goliath's travelability to the United Kingdom in the last 30 days is 80%, which means that the audience demand for Goliath is 80% of the demand in its country of origin, United States. Click through to another market to discover how well Goliath travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Goliath is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Goliath, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Goliath in the United Kingdom. We provide our partners with smart television series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.