The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions. For example, consider the case of "Good Omens" for the month of August 2023 in the United Kingdom. The demand for this TV show is exceptional, with 47.9 times the audience demand of the average show in the United Kingdom over the last 30 days, and only 0.2% of all TV shows have this level of demand. Compared to its demand of 28.4 times the average over the last 90 days, demand for this show has been increasing recently.
By examining the top 10 global markets where "Good Omens" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show (1x) in each of these markets. The United Kingdom is "Good Omens"'s number one market globally, with exceptional audience demand of 45x. Ranked second is the United States, where demand is also exceptional.
Using such demand data, you can evaluate how much a TV series is worth and what its baseline value is. Furthermore, you can assess how well a TV show performs as an acquisition-driving or churn-reducing title. For instance, with its exceptional demand, it is clear that "Good Omens" has the potential to drive subscriptions and anchor a streaming service's content offering, making it a strategic asset for the platform.
Additionally, demand data can inform you about consumer taste clusters and what genres are resonating the most with the audience. With this information, you can design a more targeted acquisition or production strategy that focuses on what will resonate best with the audiences.
Furthermore, the data allows you to evaluate how effective a show's marketing campaign is and whether it is part of the cultural zeitgeist, as well as helping you to make decisions regarding optimal release strategies and pricing. By uncovering under-monetized titles or assessing the value of exclusivity, you can optimize your content distribution strategy and increase your revenue.
Through analyzing demand data, you can also evaluate the performance of the TV series both on a rolling year basis and over the last 30 days. Such data can assist in deciding which TV series to produce, acquire, or distribute. A TV series with increasing demand, such as "Good Omens," could indicate a growing fan base and thus the potential for an increase in revenue.
In conclusion, demand data, such as the data of "Good Omens", can be used for content valuation, concept testing, supply and demand decisions, subscriber retention, and acquisition. Furthermore, it can provide insight into the type of content that needs to be produced or acquired to maximize future content investments, allowing networks, platforms, studios and agencies to make more informed, data-driven, and profitable TV show decisions.
This is Good Omens's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Oct. 2, 2023, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Good Omens in the United Kingdom. We provide our partners with far-reaching television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.