The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several insights that you can extract from the demand data of "Goosebumps" for the month of March 2024 in the United Kingdom:
1. Content Valuation: Demand data can be leveraged to precisely value your content. "Goosebumps" has demand that is 2.4 times the average TV show in the United Kingdom over the last 30 days, indicating that it is a valuable asset that is in high demand. This value can be quantified precisely using Parrot Analytics' content valuation system, which is based on global content demand.
2. Programming Decisions: You can use demand data to make informed programming decisions. By examining the top 10 global markets where "Goosebumps" is most in-demand, you can determine which markets to focus on, what time slots to schedule the show, and what marketing campaigns will resonate with viewers.
3. Distribution Decisions: Demand data can help you make better distribution decisions. By analyzing the travelability metric, you can identify which global markets have the highest demand for "Goosebumps". For example, in this case, Canada is "Goosebumps"'s number one market globally with the show achieving good audience demand of 3.5x in Canada. By identifying these markets, you can tailor distribution strategies to maximize engagement and revenue.
4. Acquisition Decisions: Demand data can be used to make smarter acquisition decisions. If you're considering purchasing the rights to "Goosebumps", you can use the demand data to determine a reasonable price for the show. Additionally, by examining the global markets where the show performs best, you can identify potential buyers or platforms to sell the show to.
5. Content Marketing: Demand data can help you optimize your marketing campaign. By examining the show's affinity analysis, you can determine which talent or TV shows to partner with to expand your audience. Additionally, you can use the Parrot Pulse data, which measures the global performance of the show across six dimensions, to optimize your marketing strategy.
In conclusion, demand data can help entertainment executives by answering essential questions such as how much is my content worth, which elements of existing content do fans like the most, what genres are resonating most with my current audience, and many more. Through examining the case of "Goosebumps", we can see the concrete ways demand data can be employed to make more informed content, acquisition, distribution, and programming decisions.
Goosebumps's travelability to the United Kingdom in the last 30 days is 18%, which means that the audience demand for Goosebumps is 18% of the demand in its country of origin, Canada. Click through to another market to discover how well Goosebumps travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. YTV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Goosebumps.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Goosebumps from partners like YTV.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Goosebumps? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as YTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from YTV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Goosebumps. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as YTV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Goosebumps), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as YTV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Goosebumps, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular YTV‘s Goosebumps is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Goosebumps, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Goosebumps in the United Kingdom. We provide our partners with smart SVOD workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.