The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are looking to make informed content or programming decisions, demand data can be an invaluable tool. Taking the TV series "Hamish Macbeth" as an example, let's explore how demand data can help entertainment executives make more informed decisions.
Content Valuation:
Parrot Analytics content valuation system calculates the dollar value of any title on a platform in any region. "Hamish Macbeth" has demand that is 2.2x the average show in the United Kingdom over the last 30 days, meaning it is valued higher than the average show in this market. This valuation takes into account a variety of factors, including local culture, demographic insights, and taste clusters.
Distribution & Programming Decisions:
If you are a TV network or pay TV network looking to acquire programming for your channel, you can use demand data to determine whether a show like "Hamish Macbeth" would perform well with your audience. In this example, the show's audience demand has increased by 38.9% in October 2023 in the United Kingdom, demonstrating a growing interest in his kind of programming.
Acquisition Decisions:
If you are an SVOD platform or content distributer looking to acquire television programming, demand data can help you identify shows which, like "Hamish Macbeth," are likely to be successful across various markets. By examining the top 10 global markets where the show is most in-demand, you can gain insight into where the show is performing well and where it has potential for growth.
Marketing Decisions:
Demand data can also help in marketing decisions, allowing you to optimize your marketing campaign ahead of a show's premiere. For example, "Hamish Macbeth" has a growing audience, indicating that it would benefit from increased advertising, be it online, on TV or in print media.
Franchise Decisions:
For a company looking to develop franchises linked to a particular IP, demand data can help identify popular titles to adapt or expand. For example, the franchisability of "Hamish Macbeth" is poor, meaning it would not lend itself to a spin-off or other form of expansion.
In summary, demand data can help entertainment executives make more informed decisions across various areas, including content valuation, acquisition, programming, distribution, marketing, and franchise potential. Entertainment executives can get a better understanding of a show’s global performance, and focus for local and international audiences. By examining and comparing audience demand data over an extended period, executives can develop a better understanding of which titles have long-term potential, and which ones are likely to decline in demand over time.
This is Hamish Macbeth's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hamish Macbeth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Hamish Macbeth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hamish Macbeth, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Hamish Macbeth in the United Kingdom. We provide our partners with meaningful television capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.