The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is important to stay up-to-date on the latest trends and demand data in the industry. One way to gain an understanding of audience demand is through Parrot Analytics, which analyzes over 4 billion data points per day to provide valuable insights into what viewers are watching and what they want to watch.
When looking at the series "Harley Quinn" in the United Kingdom for the month of August 2023, we can see that it had an outstanding level of demand, with 10.6 times the audience demand of the average show in the United Kingdom over the last 30 days. This level of demand is rare, with only 2.7% of all TV shows achieving this. Additionally, the show's demand has been increasing recently, which suggests that viewers are becoming more interested in it.
Understanding the genre that the show belongs to can also be important. According to the data, "Harley Quinn" ranks at the 99.1th percentile in the comedy genre in the United Kingdom for the month of August, meaning it has higher demand than 99.1% of all comedy titles in the region. This information can help executives make informed decisions about programming and content acquisitions related to comedy topics.
Knowing which other TV shows fans of "Harley Quinn" are also interested in can be valuable, too. For instance, popular titles like "The Mandalorian", "House Of The Dragon", "Star Trek: Strange New Worlds", "Superman & Lois", "It's Always Sunny In Philadelphia", "The Last Of Us", "What We Do In The Shadows", "Foundation" and "Ted Lasso" were also watched by fans of this series, so these shows may be worth considering too.
Demand data can also be used to understand how a series is performing in different markets. For example, the demand for "Harley Quinn" in the United Kingdom was 55% of the demand in its country of origin, the United States, which indicates that it has global appeal. Further, when examining the top 10 global markets where "Harley Quinn" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show in each of these markets, which further highlights its popularity.
Demand data can also provide insights into how a show is performing long-term. In the case of "Harley Quinn," its longevity in terms of audience demand is outstanding, which means that demand has been maintained over time. This information can be useful for executives when considering acquiring or renewing a show that may have a longer lifespan.
Finally, demand data can also inform on how to market a show. In the case of "Harley Quinn," its momentum, the pace of growth, is outstanding, which could suggest to executives that marketing efforts should be focused on keeping up momentum.
Overall, demand data plays a crucial role in informing executives' decisions about which shows to acquire, produce and distribute. By analyzing demand data through platforms like Parrot Analytics, TV executives can better understand what viewers want, what shows are most in-demand, what genres are resonating with audiences and where in the world that demand is greatest. By taking advantage of these insights, executives can make more informed content decisions and become more competitive in the industry.
Harley Quinn's travelability to the United Kingdom in the last 30 days is 54%, which means that the audience demand for Harley Quinn is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Harley Quinn travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on Sept. 29, 2023, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Harley Quinn in the United Kingdom. We provide our partners with meaningful television know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.