The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, understanding and utilizing demand data is crucial for making informed content, acquisition, distribution, and programming decisions. In March 2024, the United Kingdom showed good demand for "HarmonQuest," a comedic journey with Dan Harmon and friends as they participate in a fantasy role-playing game. This insight into demand is valuable for companies in the United Kingdom who may be looking to acquire or distribute this show.
By examining the demand data for "HarmonQuest," industry executives can answer questions such as: How popular is the show in the United Kingdom compared to other TV shows? What is the audience demand level for this particular show, and is it increasing or decreasing over time? Does this show have the potential for spin-offs or franchises? Which other TV shows are popular among viewers who also like "HarmonQuest"? What is the demand for this show across other global markets?
In terms of content valuation, executives can utilize demand data to determine the potential dollar value contribution of "HarmonQuest" to the platform in the United Kingdom. The show has 4.9 times the audience demand of an average show in the United Kingdom over the last 30 days, indicating that it is a valuable asset. As only 8.6% of all TV shows have this level of demand, it is an opportunity for platform executives to invest in the show. They can also assess the show's ability to drive subscriptions and mitigate churn by analyzing its demand data.
In addition, "HarmonQuest" ranks at the 96.4th percentile in the comedy genre in the United Kingdom, indicating that it is among the top comedy TV shows in the country. By understanding the metadata associated with the show (e.g., the number of episodes, seasons, and status), executives can make informed programming decisions such as whether or not to acquire the show or air new episodes of the show.
Finally, executives can use the show's demand data to uncover under-monetized titles and find new opportunity markets for content distribution. The top 10 global markets where "HarmonQuest" is most in-demand over the last 30 days are all above the average TV show demand level (1x), indicating good potential for global expansion of the show. Travelability, one of the six dimensions of Parrot Pulse, was rated poor, indicating a need for improvement in international demand.
In conclusion, demand data is vital for entertainment executives in the United Kingdom looking to make more informed content, acquisition, distribution, and programming decisions. By utilizing demand data, executives can assess the potential value of "HarmonQuest," determine the show's ability to drive subscriptions and mitigate churn, and discover new opportunities for content distribution.
HarmonQuest's travelability to the United Kingdom in the last 30 days is 64%, which means that the audience demand for HarmonQuest is 64% of the demand in its country of origin, United States. Click through to another market to discover how well HarmonQuest travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Seeso‘s HarmonQuest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Seeso and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for HarmonQuest, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for HarmonQuest in the United Kingdom. We provide our partners with essential television industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.