The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working across all sectors, understanding audience demand data can be an incredibly valuable tool in making informed decisions about content. For example, using demand data for "Harry Hill" in February 2024 in the UK, we can provide insights into how this show performed, and how executives can use this data to inform content decisions.
Using demand data to value content, we can see that "Harry Hill" has 2.3 times the audience demand of the average show in the United Kingdom over the last 30 days. Knowing the value of a title can help executives make decisions on whether to acquire, produce, or distribute content. They could use this data to assess the viability of signing up with "Harry Hill" for their platform.
By examining the show's performance in different genres, we can see that "Harry Hill" is ranked in the 93.2nd percentile in the family genre. This means that this show has higher demand than 93.2% of all family titles in the United Kingdom, which could help program executives on deciding the best fit for the show on their platform.
Looking at the top 10 global markets where "Harry Hill" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This data can guide executives on where to market and distribute the show effectively. The data indicating that the UK has the highest demand could suggest that exclusive distribution in the UK could lead to strong returns.
Finally, by analyzing audience affinity and other shows that fans of "Harry Hill" also like, executives can gain insights into what types of programming are resonating with their audience. Compiling this information will help them make more informed decisions about their content and its intended audience.
In conclusion, with Parrot Analytics' demand data, entertainment executives have access to powerful insights that can guide their production, acquisition, distribution, and programming decisions. Using "Harry Hill" as an example, executives can use this data to make informed decisions to drive demand for their content.
This is Harry Hill's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Harry Hill travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Harry Hill), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Harry Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harry Hill, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:40 a.m. PST using tv demand metrics from Parrot Analytics for Harry Hill in the United Kingdom. We provide our partners with comprehensive entertainment industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.