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TV ratings for Hart Of Dixie in the United Kingdom. the cw TV series

Hart Of Dixie

Original TV Network:
the cw
Genre:
Comedy
Release type:
Network
IMDB Rating:
7.9

New Yorker and new doctor Zoe Hart accepts an offer from a stranger, Dr. Harley Wilkes, to work in his medical practice in Bluebell, Alabama. She arrives to find that he has died and left half the practice to her in his will.

How well is this TV series doing in the United Kingdom?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

How Demand Data is Revolutionizing Strategic Decision-Making for TV Executives: A Case Study of 'Hart Of Dixie'

Parrot Analytics Insights - February 2024

As a TV executive, it’s essential to have access to data that can inform strategic decision-making when it comes to content development, distribution, acquisition, and programming. In February 2024, the romantic drama, "Hart Of Dixie," was found to have strong demand in the United Kingdom. Its demand over the last 30 days was 2.3 times higher than the average TV show in the country. Here are some ways demand data can help TV executives make more informed decisions based on the analysis of "Hart Of Dixie."

1. Content Valuation: The economic value of a TV series to a streaming platform can be determined using demand data. With Parrot Analytics' content valuation system, you can estimate a TV show's contribution to a platform's dollar value globally. Demand data for "Hart Of Dixie" in the UK was 39% of the demand in its country of origin, the United States. Therefore, estimating this figure for various shows can assist executives in making pricing and acquisition decisions.

2. Decision-making based on the Genre: The analysis shows that the show is performing well in the romantic drama genre, ranking at the 96.7th percentile, meaning it has higher demand than 96.7% of all romance titles in the United Kingdom. Executives can use the information to gauge their company's programming decisions based on the genre that audiences find the most appealing.

3. Franchising Potential: The analysis indicates that "Hart Of Dixie"'s Franchisability (spin-off potential) is okay. The data shows how this show could be developed into a franchise or create spin-offs. So executives can use this information to make strategic licensing decisions based on the spy-off potential of various shows.

4. Travelability: "Hart Of Dixie" has an okay travelability rating, indicating that the international demand for the show in the UK is lower than its domestic popularity. Therefore, executives can use “Hart Of Dixie” as an example to examine shows with similar ratios of demand in different languages and determine how well they will travel.

5. Audience Retention and Acquisition: Executives can use demand data to determine which titles to purchase if they want to attract or retain their existing audience. The analysis shows that "Hart Of Dixie" has been gaining popularity over the last 30 days in the UK, with a 2.0% increase in audience demand in February. Executives can use this information to make acquisition decisions and forecast the show's long-term popularity.

6. Competitive Analysis: Demand data enables executives to compare a TV series' performance against other titles available in the market. In the case of "Hart Of Dixie," executives may want to compare it with other romantic dramas that are performing well in the UK.

In summary, demand data helps content creators, distributors, and platform executives gather important insights into title performance to make better-informed decisions. The analysis of "Hart Of Dixie" can provide TV executives with insights about content valuation, decision-making based on the genre and travelability. It also gives them the information they need on the show's audience retention and acquisition, as well as its competitive analysis. Parrot Analytics' demand measurement tools give TV executives the ability to keep their fingers on the pulse of each and every title in their portfolios, ensuring they make decisions that will drive both audience engagement and their bottom line.

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More news about Hart Of Dixie:

How fast is demand for Hart Of Dixie growing?

Last 30 days
-17.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United Kingdom for Hart Of Dixie to the preceding 30 days: Demand has decreased by -17.5%

Comedy performance

Last 30 days
90.0% Percentile rank
Hart Of Dixie ranks at the 90.0th percentile in the Comedy genre. This means Hart Of Dixie has higher demand than 90.0% of all Comedy titles in the United Kingdom
Title position in Comedy
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
43% Travelability to the United Kingdom

Hart Of Dixie's travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for Hart Of Dixie is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Hart Of Dixie travels internationally.

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How popular is Hart Of Dixie around the world?

Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Hart Of Dixie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Hart Of Dixie also watch:

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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hart Of Dixie, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.

This page has been adjusted on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Hart Of Dixie in the United Kingdom. We provide our partners with comprehensive entertainment industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.