The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging audience demand data is key to making more informed content decisions whether it be for programming, acquisition, distribution or valuation. Examining the recent performance of "Hell's Kitchen Australia" in the United Kingdom through Parrot Analytics can offer interesting insights on its value to the market, target audience and other stakeholders:
1. Content valuation: The Parrot Analytics content valuation system uses audience demand data to calculate the monetary value of any TV show for any platform. It can reveal how much a content library is worth to a platform over time, as well as how much a specific show is contributing to a platform's monetary value. "Hell's Kitchen Australia" in the United Kingdom has over 2.7 times the audience demand of the average TV show, indicating that it can potentially drive higher value to any platform that airs it.
2. Determining how much to spend on content: By examining audience demand for "Hell's Kitchen Australia" in the UK, it's clear that it has good demand performance with 2.1 times the average over the last 90 days, indicating it could be a worthwhile investment for future content spend.
3. Subscriber acquisition and retention: Understanding audience demand for "Hell's Kitchen Australia" in the UK helps platforms choose the best titles to acquire for subscriber acquisition and retention strategy. With higher demand than most reality titles in that region, this show is a viable option to consider when it comes to retaining and possibly attracting new audiences.
4. Discovery and recommendations: Understanding the characteristics of audience demand for "Hell's Kitchen Australia" in terms of genre, fan affinity, and location helps content distributors and platforms to effectively recommend this show to the right audience in order to generate higher demand.
5. Competitive benchmarking: Assessing how "Hell's Kitchen Australia" stacks up against other titles available in the market can help TV executives better negotiate for their content, understand how to market content, create similar content for their platform and make more informed investment decisions.
Looking through Parrot Analytics' data, we find that the show is more popular than 96.2% of all reality titles in the UK, indicating that it is performing well in this genre. Additionally, "Hell's Kitchen Australia" has seen a recent increase in popularity with demand at 2.7 times the average title in the last 30 days when compared to a 1-year rolling average. This indicates a growing appetite for the show among UK audiences.
Furthermore, the show's travelability, which quantifies its international demand relative to its home market, shows poor performance. Franchisability, or spin-off potential, similarly shows poor results for this program. Producers and distributors may want to reconsider future investment and acquisition moves for this program beyond the Australian market.
Identifying the top 10 global markets where "Hell's Kitchen Australia" is most in-demand can also enable executives to expand their footprint in other countries. By examining audience demand in each of these markets, executives can make data-driven decisions about which regions to target to increase demand for their show.
Finally, with audience demand data showing demand spiking in mid-November 2023 for the United Kingdom, executives can make informed decisions about promotional campaigns for "Hell's Kitchen Australia" to sustain its appeal.
In conclusion, leveraging audience demand data helps entertainment executives make better-informed decisions on content acquisition, development, distribution and programming. Identifying where a show performs better and why certain demographics are more engaged provides content stakeholders with the opportunity to allocate resources and investment in the right areas.
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Our TV audience measurement dataset is truly global. Discover how popular Seven Network‘s Hell's Kitchen Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Seven Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hell's Kitchen Australia, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Hell's Kitchen Australia in the United Kingdom. We provide our partners with extensive TV competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.