The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed and data-driven decisions when it comes to content valuation, distribution, programming, or acquisition. One tool that can help is demand data, which can provide valuable insights into how your titles are performing in different markets and demographics.
For instance, let's look at "High School Dxd," a Japanese TV series about a high school student who becomes a demon after being killed on his first date. Based on demand data for February 2024 in the United Kingdom, we can gain some useful insights into this show's popularity.
Firstly, we see that the show has 2.4 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating its strong demand. When compared to its demand over the last 90 days, it's clear that this show's popularity has been increasing recently. We can also see that its rank has recently dropped in the United Kingdom by 201 spots, highlighting the need for closer examination of its audience.
Furthermore, we can see that "High School Dxd" is performing well in the comedy genre, with higher demand than 92.3% of all comedy titles in the United Kingdom. We can also determine that it has a dedicated but small fandom by examining the top 10 global markets where it is most in-demand.
Using demand data to evaluate a TV series like "High School Dxd" can help entertainment executives make decisions when it comes to content valuation. By making use of data on audience demand, content teams can determine whether a TV series deserves further investment or not. In terms of acquisition, demand data can provide valuable insights into the global performance of a title and help executives determine if a show would resonate with local audiences.
Overall, demand data is a powerful tool that can help entertainment executives make more informed decisions when it comes to content valuation, distribution, programming, or acquisition. By utilizing it to evaluate a show like "High School Dxd," executives can determine its financial potential, its travelability, its reach, and its longevity, among other key metrics.
High School Dxd's travelability to the United Kingdom in the last 30 days is 47%, which means that the audience demand for High School Dxd is 47% of the demand in its country of origin, Japan. Click through to another market to discover how well High School Dxd travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s High School Dxd is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for High School Dxd, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 4:40 a.m. PST using global demand datasets from Parrot Analytics for High School Dxd in the United Kingdom. We provide our partners with deep TV workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.