The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, your goal is to make informed decisions about whether to acquire, produce, or distribute certain TV series to your audience. Parrot Analytics' demand data can provide you with insights that can help you make these decisions. In this article, we’ll use "High School Musical: The Musical: The Series" to demonstrate how demand data can be leveraged to make informed content acquisition decisions.
One of the crucial metrics for content valuation is demand data. In the case of "High School Musical: The Musical: The Series," its outstanding demand in the United Kingdom over the last 30 days, which is 11.7 times the audience demand of the average show in the UK, positions the show as highly valuable programming. By using Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title to your platform.
Demand data can help you make informed content acquisition decisions. You can assess how much a specific show, like "High School Musical: The Musical: The Series," is worth to any given platform, including the value of a content library to a platform over time. Demand data can also tell you how a title is performing as an acquisition-driving or churn-reducing title.
You can also learn more about your current audience and discover new audiences with demand data. The high percentile ranking for "High School Musical: The Musical: The Series" in the teen genre in August implies that the show is resonating with a youthful audience. Labeled as a ‘teen’ title, it's easy to assume that the audience is limited to teenagers; but Parrot Analytics' unique demand data can unearth insights regarding audiences such as age, gender, ethnic backgrounds, and viewing habits.
Demand data can also help inform pre-release marketing campaigns by providing insight into the title's popularity in various markets. The demand spiked in mid-August 2023 for the UK, which could indicate a successful marketing strategy.
Furthermore, when deciding on which titles should you buy if you want to grow your audience, you can use demand data as an input. According to our data, fanbases for "Star Trek: Strange New Worlds", "Outlander", "My Adventures With Superman", and "South Park" also enjoy “High School Musical: The Musical: The Series”. When acquiring content, you can find shows that complement your audience by using affinity analysis.
Lastly, when deciding which platform to target for distribution of your content and for expanding into international markets, you can use Parrot Analytics' travelability data. The travelability score for "High School Musical: The Musical: The Series" in the UK was good, indicating that there is potential for the show to perform well in other markets.
In conclusion, demand data can help entertainment executives make informed content acquisition decisions. It enables executives to assess existing market trends, target audiences, and evaluate content value for their platform. With Parrot Analytics' demand data, you can quantify platform-specific marginal revenue contribution and estimate a title's ROI. These analytics help executives navigate the ever-changing landscape of the entertainment industry with confidence.
High School Musical: The Musical: The Series's travelability to the United Kingdom in the last 30 days is 31%, which means that the audience demand for High School Musical: The Musical: The Series is 31% of the demand in its country of origin, United States. Click through to another market to discover how well High School Musical: The Musical: The Series travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. High School Musical: The Musical: The Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s High School Musical: The Musical: The Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for High School Musical: The Musical: The Series, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on Oct. 2, 2023, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for High School Musical: The Musical: The Series in the United Kingdom. We provide our partners with valuable TV industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.