The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives! Are you looking for a way to make more informed content decisions for your platform or network? Parrot Analytics' demand data will help you measure content performance globally, and we will explain how using "Hightown" as an example.
One of the most crucial decisions an executive must make is how much to spend on content. Parrot Analytics' content valuation system is based on global content demand and allows executives to calculate the contribution of any title. For instance, should you acquire "Hightown" for your platform or network?
Demand data can help you identify which series will be most profitable while mitigating churn. You can use demand for a series to estimate its ability to generate subscriptions; "Hightown" currently has 4.9 times the average demand, indicating that audiences in the United Kingdom are highly engaged with the show.
Demand data can also inform decisions concerning supply and demand. By tracking "Hightown's" popularity in the United Kingdom, you can then evaluate the opportunity to acquire or produce similar content to satisfy the existing audience while also attracting new subscribers.
The demand for "Hightown" in United Kingdom increased by 15.5% during February 2024. By analyzing Parrot Analytics' demand data, you can obtain actionable insights on how to improve "Hightown" in-demand globally. You can also adjust your marketing strategy ahead of the premiere and optimize release strategies based on the demand data.
Parrot Analytics' demand data can quantify the platform-specific marginal revenue contribution, allowing you to evaluate both the benefits and drawbacks of purchasing or producing a specific title. "Hightown" ranks solidly in the 96.5th percentile of the drama genre in February 2024, indicating higher demand than 96.5% of all drama titles in the United Kingdom.
You can also use Parrot Analytics' demand data to map local whitespaces and discover which genres are resonating most with the local audience. While "Hightown" exhibits spin-off potential and good travelability, it's interesting to note that the demand for "Hightown" in the United Kingdom was 34% of the demand in its country of origin, the United States.
Finally, executives can use demand data to track a series' longevity, momentum, and reach. The momentum for "Hightown" over the last 30 days is outstanding, and the reach of the series is also good. By understanding these metrics, executives can make more informed decisions when it comes to acquisitions, distribution, and program scheduling.
In conclusion, by examining the demand data for "Hightown" in February 2024, you can learn a great deal about the performance of the series in the United Kingdom and in other countries worldwide. The insights obtained from Parrot Analytics' demand data can inform your strategic decision making process in content, programming, distribution, and acquisition. You can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and discover new opportunity markets for content distribution.
Hightown's travelability to the United Kingdom in the last 30 days is 51%, which means that the audience demand for Hightown is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Hightown travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. STARZ, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Hightown.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Hightown from partners like STARZ.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Hightown? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as STARZ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from STARZ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Hightown. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as STARZ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hightown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hightown, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Hightown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hightown, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:43 a.m. PST using television demand data from Parrot Analytics for Hightown in the United Kingdom. We provide our partners with essential TV industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.